Category
Tech
Delegated Interfaces
Trend cluster
Category
Cooled
Bedding
Brands offer bedding solutions that prioritize temperature.
3.6
Trend score
Trend
What is the Cooled Bedding trend?
Cooled Bedding: Brands in the sleep industry are enhancing bedding by prioritizing cool temperatures in order to optimize consumer's quality of sleep. These products come as consumers’ wellness choices enter even their most passive rituals, leading them to take an all-encompassing approach to their health.
Insight
The consumer insight behind the Cooled Bedding trend
Consumers are seeking out products that can seamlessly integrate into their daily rituals that will support their pursuit of a healthy lifestyle. This comes as consumers take an increasingly holistic approach to their health and leverage information made more accessible through products like fitness and sleep trackers to optimize various aspects of their daily routine.
Trend themes
Themes within the Cooled Bedding trend
Three behaviours holding the trend together01
Cooling sleep solutions
Brands offer sleep products that prioritize cool temperatures in order to optimize consumer's quality of sleep.
02
Integrating technology for personalized rest
Companies like BedJet and OOLER offer app-controlled sleep systems that allow consumers to customize their sleeping environment for optimized rest.
03
Holistic wellness approach
Consumers are taking an all-encompassing approach to their health and leveraging information made more accessible through fitness and sleep trackers to optimize various aspects of their daily routine.
Industry implications
What the Cooled Bedding trend means for industry
Where the trend changes the playbookFor
Sleep and bedding
Companies in the sleep and bedding industry are offering a range of products that prioritize the importance of rest and temperature optimization.
For
Technology and appliances
Companies in the technology and appliances industries can create products that integrate with sleep systems to better personalize resting environments.
For
Wellness and fitness
Companies in the wellness and fitness industries can take an all-encompassing approach to consumers' health and offer products that optimize various aspects of their daily routine, including sleep.
Workshop question
How could your brand better customize its product/service?
Trend signals
Trend signals for Cooled Bedding
Trend score 3.6 out of 10, from popularity 50%, activity 50%, freshness 8%.
Popularity50%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cooled Bedding trend
5 featured examples from Aug 16, 2018 to May 27, 2019CategoryTech
Intelligent Bed Climate Controllers
The BedJet 3 Cools or Heats Your Bed for Optimal Rest
Companies that specialize in smart home technology can expand their product lines by adding innovative bed climate control systems.
CategoryArt & Design
Cooling Mattress Protectors
Brooklyn Bedding's Cooling Mattress Protector Draws Heat from the Body
Innovations like the Luxury Cooling Mattress Protector can disrupt the bedding and mattress industry by offering customers enhanced comfort and sleep quality.
CategoryArt & Design
Cooling Sleep Systems
The OOLER Sleep System Optimizes Temperature for a Sound Sleep
As the sleep industry diversifies, there is an opportunity to create novel sleep-optimizing technologies like the OOLER Sleep System.
CategoryArt & Design
Comfortably Cooling Mattresses
The TEMPUR-breeze Mattresses Deliver Solutions for Cooler Sleeping
Opportunity to innovate comfortable, cooling mattresses for better sleep quality and customer satisfaction.
CategoryLifestyle
Refreshing Weighted Blankets
The Hush Iced Blanket is Perfect for the Warmer Months
The bedding industry can explore the development of cooling weighted blankets with advanced cooling technologies, offering customers a comfortable and refreshing sleep experience…
