Category
Fashion
Scaled Restraint
1.9
Trend score
Trend
What is the Topical Omega trend?
Topical Omega: Brands in the skincare space are highlighting omega as a primary ingredient in their topical cosmetic products. Already known for its skincare benefits when ingested, the use of omega for topical purposes allows brands to build on already-established trust with health-conscious consumers.
Trend themes
Themes within the Topical Omega trend
Three behaviours holding the trend together01
Omega in Skincare
Brands in the skincare industry are exploring the use of Omega for topical purposes in their cosmetic products as a way to expand on established trust with health-conscious consumers.
02
Probiotic Skincare
The use of probiotic and prebiotic ingredients in skincare products is becoming increasingly popular as consumers become familiar with their benefits in food and beverages.
03
Caviar-Infused Haircare
The use of sustainably-harvested caviar extract in haircare products offers a rich source of Omega-3 healthy fats and other nutrients that can enhance shine, elasticity, and strength while targeting aging effects.
Industry implications
What the Topical Omega trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry can capitalize on the trend of incorporating Omega and probiotic ingredients in their products to provide health-conscious consumers with topical products.
For
Haircare
The haircare industry can introduce products infused with sustainably-harvested caviar extract to provide added shine and strength while targeting aging effects.
For
Cannabis Skincare
The cannabis skincare industry can develop products infused with Omega-3,6,9, amino acids, and vitamins A, C, and E, which act as antioxidants and work to amplify the hyaluronic acid's functions to the skin.
Workshop question
How could your brand take inspiration from an adjacent industry?
Trend signals
Trend signals for Topical Omega
Trend score 1.9 out of 10, from popularity 32%, activity 17%, freshness 8%.
Popularity32%
Activity17%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Topical Omega trend
5 featured examples from Feb 1 to Jun 4, 2019CategoryLifestyle
Purple Rice Sleeping Masks
Kana Beauty's New Sleeping Mask Hydrates the Skin Overnight
Disruptive innovation opportunities in the beauty and skincare industry for developing new products with enhanced ingredients and benefits.
CategoryFashion
Premium Caviar-Infused Haircare
The Alterna Caviar Collection is Free From Added Parabens
Using sustainably-sourced ingredients and incorporating skincare solutions into beauty products is a disruptive innovation opportunity in the beauty industry.
CategoryFashion
Velvety Anti-Aging Elixirs
The Su-Man Skin Serum is Described as "Liquid Rose Petals" by Elle
The skincare industry can leverage the trend of velvety skin serums by developing innovative formulations and marketing them as luxurious, effective anti-aging solutions.
CategoryFashion
Defense-Boosting Probiotic Skincare
Laboratoire Synbionyme's New Products Support the Microbiome
The beauty industry is incorporating probiotics and prebiotics into skincare products.
CategoryFashion
Omega-Rich Moisturizers
GLAMGLOW's MOISTURETRIP Spotlights Omega-Packed Hemp Seed Oil
Skincare industry has an opportunity to incorporate omega-packed ingredients, blue light protection and free-from formulations into their products.
