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Premium Caviar-Infused Haircare

The Alterna Caviar Collection is Free From Added Parabens

— March 27, 2019 — Fashion
The Alterna Caviar collection is designed to target a variety of consumer concerns, ensuring a customized approach to healthy hair. The haircare brand's caviar extract is sustainably harvested and sourced from Siberian sturgeon that are found in the South of France.

Featuring six product ranges -- Replenishing Moisture, Restructuring Bond Repair, Multiplying Volume, Infinite Color Hold, Smoothing Anti-Frizz and Professional Styling -- the Alterna Caviar collection aims to transform tresses that are lacking hydration or that are damaged due to color treatments and as a result of aging.

Known to be a rich source of Omega-3 healthy fats, caviar extract is proven to enhance shine, elasticity and strength while targeting aging effects. Alterna's caviar product is combined with its patented Age Control Complex®. This ingredient takes cues from skincare to prevent chemical, environmental and aging-related damage. Additionally, products are also formulated with its Enzymetherapy® solution which enhances hair's absorption of nutrients and Seasilk®, "a moisturizing botanical blend of marine actives." Alterna's premium products are available for purchase at select fine salons across Canada and Sephora stores.