The Alterna Caviar collection is designed to target a variety of consumer concerns, ensuring a customized approach to healthy hair. The haircare brand's caviar extract is sustainably harvested and sourced from Siberian sturgeon that are found in the South of France.
Featuring six product ranges -- Replenishing Moisture, Restructuring Bond Repair, Multiplying Volume, Infinite Color Hold, Smoothing Anti-Frizz and Professional Styling -- the Alterna Caviar collection aims to transform tresses that are lacking hydration or that are damaged due to color treatments and as a result of aging.
Known to be a rich source of Omega-3 healthy fats, caviar extract is proven to enhance shine, elasticity and strength while targeting aging effects. Alterna's caviar product is combined with its patented Age Control Complex®. This ingredient takes cues from skincare to prevent chemical, environmental and aging-related damage. Additionally, products are also formulated with its Enzymetherapy® solution which enhances hair's absorption of nutrients and Seasilk®, "a moisturizing botanical blend of marine actives." Alterna's premium products are available for purchase at select fine salons across Canada and Sephora stores.
Why This Trend Is Growing
- Sustainable Beauty
- The use of sustainably-sourced caviar extract is a disruptive innovation opportunity in the beauty industry.
- Customized Haircare
- Targeting specific consumer concerns with a variety of product ranges is a disruptive innovation opportunity in the haircare industry.
- Skincare-inspired Haircare
- Incorporating skincare ingredients and solutions into haircare products is a disruptive innovation opportunity in the beauty industry.
Industries Being Reshaped
- Beauty
- Using sustainably-sourced ingredients and incorporating skincare solutions into beauty products is a disruptive innovation opportunity in the beauty industry.
- Haircare
- Developing customized product ranges for specific consumer concerns is a disruptive innovation opportunity in the haircare industry.
- Salon and Retail
- Offering premium, sustainable haircare products with customized product ranges through select fine salons and retail stores is a disruptive innovation opportunity in the salon and retail industries.
