Category
Fashion
Scaled Restraint
Trend cluster
Category
Hyaluronic
Amplification
An increasing range of personal products incorporate hyaluronic acid.
3.5
Trend score
Trend
What is the Hyaluronic Amplification trend?
Hyaluronic Amplification: The highly coveted benefits of hyaluronic acid are pushing the beloved ingredient past its initial role in serums and moisturizers into various new corners of the personal products market. This evolution speaks to the growing expectation that products will not only solve one concern, but will also serve as a proactive restorative tool in order to prevent further issues.
Trend themes
Themes within the Hyaluronic Amplification trend
Three behaviours holding the trend together01
Hyaluronic Acid Expansion
The coveted benefits of hyaluronic acid are pushing the beloved ingredient past its initial role in serums and moisturizers into various new corners of the personal products market.
02
Water-Based Products
Products that are water-based or water-infused are gaining popularity as people seek lightweight yet effective options for skincare, haircare, and makeup.
03
Targeted Skincare
Consumers are increasingly looking for highly targeted forms of self-care and skincare, with products designed for specific areas of the face and body.
Industry implications
What the Hyaluronic Amplification trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry is at the forefront of the hyaluronic acid expansion and water-based product trends, with a growing number of brands incorporating these ingredients and formulations into their products.
For
Health and Wellness
The trend towards targeted skincare aligns with the broader health and wellness industry's focus on personalized care and functional ingredients.
For
Technology and Innovation
Advancements in delivery technologies, such as biomimetic microvector delivery, are enabling the development of more effective and targeted skincare and haircare products.
Workshop question
What new features can you build-in to your product in order to provide a solution and prevent further problems?
Trend signals
Trend signals for Hyaluronic Amplification
Trend score 3.5 out of 10, from popularity 58%, activity 40%, freshness 8%.
Popularity58%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyaluronic Amplification trend
6 featured examples from May 11, 2018 to Mar 5, 2019CategoryFashion
Water-Based Perfumes
The Ellis Brooklyn MYTH Hydraparfum is an Alcohol-Free Perfume
In the perfume industry, there is an opportunity to innovate by creating water-based and alcohol-free fragrances that cater to sensitive individuals.
CategoryFashion
Lightweight Water-Based Sunscreens
Katess' Physical Sunscreen Has a Comfortable Feel to It
Opportunity for skincare brands to develop lightweight sunscreens that cater to consumer demands for comfortable and effective sun protection.
CategoryFashion
Derriere-Lifting Masks
Uplift Revealed is Targeted Skincare Mask for the Buttocks
The skincare industry has an opportunity to capitalize on the demand for targeted masks that address specific areas of the body, like the buttocks.
CategoryFashion
Hyaluronic Acid Hair Masks
OGX's Leave-In Mask Features a Popular Skincare Ingredient
The personal care industry is embracing the use of innovative skin care ingredients in hair care products.
CategoryFashion
Ultra-Hydrating Mascaras
The Neutrogena Hydro Boost Plumping Mascara is Hyaluronic Acid-Enriched
The beauty and personal care industry can benefit from incorporating hyaluronic acid and other moisturizing ingredients into various products to meet the demand for hydration-focu…
CategoryLifestyle
Glow-Enhancing Vitamin Gummies
The Glow Sweet Glow Supplement Enhances the Appearance of Skin
Exploring the potential for innovative beauty and wellness brands to create vegan gummy supplements that enhance the appearance of skin.
