Category
Fashion
Scaled Restraint
Trend cluster
Category
Cosmetic
Hyaluronic
Hyaluronic acid becomes a coveted ingredient in new makeup formulations.
3.2
Trend score
Trend
What is the Cosmetic Hyaluronic trend?
Cosmetic Hyaluronic: As consumers look for makeup that is not only effective but beneficial to their skin, many are opting for new beauty products formulated with hyaluronic acid that nourish the skin rather than dry it out. This progression highlights the desire for cosmetics that work in harmony with their skincare routines, underscoring the interest in products that help offset the inevitable impact of usage with built-in features that serve as catalysts in this regard.
Trend themes
Themes within the Cosmetic Hyaluronic trend
Three behaviours holding the trend together01
Hydrating Formulations
Cosmetics are formulated with hydrating ingredients like hyaluronic acid, to provide long-lasting hydration.
02
Skincare-Like Makeup
Cosmetics are becoming more skincare-like by featuring nourishing ingredients like hyaluronic acid, vitamins, and nutrients.
03
Comfortable Plumping Products
Cosmetics are being formulated with plumping ingredients that do not cause tingling or discomfort.
Industry implications
What the Cosmetic Hyaluronic trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics
The beauty and cosmetics industry can utilize hydrating and nourishing ingredients to create products that work well with skincare routines.
For
Skincare
Skincare product manufacturers can include makeup-like ingredients such as pigments to create all-in-one products that nourish and protect the skin.
For
Health and Wellness
The health and wellness industry can benefit from the increased use of hydrating and nourishing ingredients in cosmetics that promote skin health.
Workshop question
What revolutionary new ingredient can you incorporate in order to help consumers offset the impact of your product?
Trend signals
Trend signals for Cosmetic Hyaluronic
Trend score 3.2 out of 10, from popularity 53%, activity 35%, freshness 8%.
Popularity53%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cosmetic Hyaluronic trend
4 featured examples from Jan 7 to May 7, 2019CategoryFashion
Skincare-Like Foundations
'Founcealer' Nourishes with Vitamin E, Hyaluronic Acid and a Superbalm
The beauty and cosmetics industry can leverage the trend of skincare-like foundations to create innovative products that combine makeup and skincare benefits.
CategoryFashion
Hydrating Setting Powders
Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing
The beauty and skincare industry can capitalize on the trend of hydrating setting powders by developing innovative products that combine makeup and skincare benefits.
CategoryFashion
Ultra-Hydrating Mascaras
The Neutrogena Hydro Boost Plumping Mascara is Hyaluronic Acid-Enriched
The beauty and personal care industry can benefit from incorporating hyaluronic acid and other moisturizing ingredients into various products to meet the demand for hydration-focu…
CategoryFashion
Comfortable Plumping Lip Glosses
Hourglass Cosmetics' Lip Gloss Doesn't Cause a Tingling Sensation
The cosmetics industry can explore the development of comfortable plumping lip glosses using non-irritating ingredients to cater to a wide range of customers.
