Category
Lifestyle
Assisted Choices
Trend cluster
Category
Generation
De-stress
Brands place a holistic approach to improve consumer’s mental health.
4.1
Trend score
Trend
What is the Generation De-stress trend?
Generation De-stress: Millennials have often been viewed as “Generation Stress,” as a result brands have taken noticed and have begun to offer more targeted, natural products and services to mitigate - and educate - these occurrences.
Insight
The consumer insight behind the Generation De-stress trend
Millennials face an uncertain future, with unstable economies, social and political issues, and political concerns forming many of their views and perceptions. These sources of anxiety are part of the reason why "wellness" culture is so popular with this generation, as they look for ways to self-soothe and find lighthearted escapes from the forces that are shaping their lives.
Trend themes
Themes within the Generation De-stress trend
Three behaviours holding the trend together01
Wellness Culture
Brands have taken notice of Millennials looking for ways to self-soothe and de-stress, leading to an uptick in targeted natural products and services.
02
Interactive Retail
Retailers like Lunya and The Sill provide experiential marketing, hosting wellness and lifestyle events to promote brand identity.
03
Modern Meditation
With mindfulness a driving force, the Quiet Company and Sri Sri Ravi Shankar are just two businesses offering modern meditation classes, workshops, and drop-in sessions.
Industry implications
What the Generation De-stress trend means for industry
Where the trend changes the playbookFor
Wellness Industry
Wellness-related products and services are in high demand as Millennials continue to seek ways to mitigate stress and anxiety.
For
Retail Industry
Innovative and interactive retail offerings are on the rise as more and more consumers seek experiential shopping opportunities.
For
Meditation Industry
The modern meditation industry is a growing market as mindfulness and relaxation become increasingly important for consumers and businesses alike.
Workshop question
How can you help consumers have more mental clarity and decrease their daily stress encounters?
Trend signals
Trend signals for Generation De-stress
Trend score 4.1 out of 10, from popularity 55%, activity 58%, freshness 8%.
Popularity55%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Generation De-stress trend
5 featured examples from Jul 27, 2017 to Mar 13, 2019CategoryArt & Design
Wellness-Centric Plant Shops
'The Sill' Appeals to Millennials from a Self-Care Perspective
Disruptive innovation opportunity: Incorporate wellness-centric strategies, such as highlighting health benefits, into the retail experience to attract millennial consumers.
CategoryBusiness
Interactive Luxury Sleepwear Retail
Lunya's 'The Bedroom' Opened in Santa Monica
The luxury sleepwear industry can explore the potential of interactive retail spaces and wellness activations to redefine the sleepwear shopping experience and differentiate thems…
CategoryMarketing
Holistic Wellness Conferences
The W.E.L.L. Summit Aims to Provide a 360-Degree View of Wellness
Organizing businesses in the wellness conference industry can benefit from innovating immersive and luxurious experiences and gift bags to attract a larger audience.
CategoryLifestyle
Relaxing Modern Meditation Studios
The Quiet Company Boasts Drop-In Classes, Workshops, and Events
The wellness industry can capitalize on the demand for modern meditation studios and practices by creating spaces and experiences that facilitate relaxation and personal growth.
CategoryLifestyle
Three-Day Meditation Workshops
Sri Sri Ravi Shankar Guides to Mindfulness with Unveiling Infinity
The meditation workshops by Sri Sri Ravi Shankar present opportunities for the wellness industry to integrate ancient mindfulness techniques with modern practices.
