Category
Lifestyle
Assisted Choices
Trend cluster
Category
Versatile Cheese
Cups
Cottage cheese gets more diversified to appeal to the masses.
2.3
Trend score
Trend
What is the Versatile Cheese Cups trend?
Versatile Cheese Cups: Cottage cheese-a traditionally healthy snack associated with dieting is getting more versatile with new flavors, and ingredients like cannabis, fruit, and spices that will appeal to more consumers.
Insight
The consumer insight behind the Versatile Cheese Cups trend
Today's consumer is increasingly drawn to new experiences and unique products. The experimentation that more consumers are willing to take on in the food space due to the rise of "foodie" culture has resulted in a revamping of even the most traditional products.
Trend themes
Themes within the Versatile Cheese Cups trend
Three behaviours holding the trend together01
Versatile Cottage Cheese
As consumers search for new experiences and unique products, cottage cheese brands are introducing diverse flavors, ingredients, and add-ins to their products to appeal to a wider range of tastes.
02
Savory Snack Mix-ins
Dairy and snack brands are launching unique mix-ins with savory flavors to cater to consumers looking for on-the-go low-fat, high-protein snacks with a little bit of zing.
03
Fruit-Infused Layers
Cottage cheese products are also coming with layers of fruit-infused compote to give consumers a fresh burst of flavor in their creamy snack.
Industry implications
What the Versatile Cheese Cups trend means for industry
Where the trend changes the playbookFor
Dairy Industry
With the search for unique flavor innovations in the cottage cheese industry, there is an opportunity for dairy companies to develop flavors that appeal to the diverse tastes of consumers.
For
Snack Industry
As more consumers look for on-the-go snacks that are high in protein and low in carbs, snack companies can create innovative savory options that cater to their palate.
For
Health and Wellness Industry
Brands can emphasize the nutritional benefits of cottage cheese as a low-fat, high-protein diet snack to cater to consumers who want better-for-you snack options.
Workshop question
How can your brand take a traditional product and reinvent it using the Pattern of Redirection?
Trend signals
Trend signals for Versatile Cheese Cups
Trend score 2.3 out of 10, from popularity 38%, activity 21%, freshness 8%.
Popularity38%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Versatile Cheese Cups trend
4 featured examples from Mar 29 to May 14, 2019CategoryLifestyle
Savory Cottage Cheese Cups
The DairyPure Mix-ins Pair Cottage Cheese with Tomato & Spicy Peppers
The dairy industry can explore the addition of savory mix-ins to cottage cheese and other dairy products to cater to changing consumer preferences.
CategoryUnique
Cannabis Cottage Cheese Cups
Muuna Introduced a Unique Cottage Cheese for April Fool's Day
The food and beverage industry can explore new opportunities by incorporating cannabis into their product lines or creating unique limited-edition items.
CategoryLifestyle
Layered Fruit-Infused Cottage Cheeses
Graham’s The Family Dairy Goodness Cottage Cheeses are Tasty
Dairy industry can explore innovative ways to infuse fruit flavors into various products and leverage consumer demand for healthier snacking options.
CategoryLifestyle
Peppery Cottage Cheese Cups
Hood's Savory Cottage Cheese Features Four Kinds of Peppercorns
Brands and food manufacturers can innovate savory and zesty products such as dips and spreads made from cottage cheese and peppercorn flavors to cater to consumers' preferences.
