DairyPure is building on the launch of the four fruit-flavored Mix-ins it launched last year with two new savory cottage cheese cups. In the same way that many single-serve yogurt cups are packaged with toppings to add texture to an on-the-go snack, the DairyPure Mix-ins allow consumers to enjoy their cottage cheese with nut and granola add-ins.
Within the yogurt category and beyond, many snacks that are sold with mix-ins are typically designed to support sweet flavors—the all-new Creamy Jalapeño & Tortilla Strips and Sundried Tomato & Croutons offer a different way to enjoy low-fat, high-protein cottage cheese.
Alongside its new DairyPure Mix-ins, Dean Foods is releasing a campaign that is centered on sharing the nutritional benefits of eating cottage cheese, as well as the convenience and variety its snacks offer.
The DairyPure Mix-ins Pair Cottage Cheese with Tomato & Spicy Peppers
1. Savory Mix-ins - Adding savory mix-ins to dairy products offers a new way to enjoy on-the-go snacks.
2. Cottage Cheese Snacks - Creating snack-sized cottage cheese cups with toppings and mix-ins is a disruptive innovation in the dairy industry.
3. Nutritional Campaigns - Promoting the health benefits and convenience of products through targeted campaigns is a growing trend in the food industry.
1. Dairy Industry - The dairy industry can explore the addition of savory mix-ins to cottage cheese and other dairy products to cater to changing consumer preferences.
2. Snack Industry - Snack companies can capitalize on the trend of savory mix-ins to create unique and convenient snack options that fit different taste preferences.
3. Marketing Industry - Marketing agencies can assist food companies in creating targeted campaigns that showcase the nutritional benefits and convenience of their products to consumers.