Category
Fashion
Scaled Restraint
2.3
Trend score
Trend
What is the Summer Cosmetic trend?
Summer Cosmetic: Cosmetic brands are offering items made specifically for the impacts of warm weather, including excessive perspiration. More than enhancing the effects of the products and their ability to last longer, sweat-proof formulas cater to consumers seeking convenience in their day-to-day rituals.
Trend themes
Themes within the Summer Cosmetic trend
Three behaviours holding the trend together01
Athleisure-Inspired Makeup
The rise of athleisure wear has led to the creation of makeup products that cater to the active lifestyle with sweat-proof, transfer-proof and long-lasting formulas.
02
Sweat-Proof Formulas
Beauty brands are offering sweat-proof and waterproof formulas for cosmetics that are resistant to heat, humidity and perspiration, catering to consumers seeking convenience and durability in their day-to-day routines.
03
Setting Sprays
Beauty brands are showcasing setting sprays that lock in makeup for long hours without melting, cracking, fading or creasing, especially with a focus on workout-proof and transfer-proof makeup.
Industry implications
What the Summer Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty brands can leverage the athleisure trend by offering makeup products that cater to the consumers' physically active lifestyles.
For
Athleisure Industry
Clothing brands in the athleisure space can partner with beauty brands to offer makeup and beauty products that cater to the active lifestyle.
For
Fitness Industry
Fitness brands can collaborate with beauty brands to offer sweat-proof and workout-proof makeup products that are suitable for consumers who prioritize maintaining active lifestyles.
Workshop question
How could your brand add an elevated function to its product/service?
Trend signals
Trend signals for Summer Cosmetic
Trend score 2.3 out of 10, from popularity 40%, activity 22%, freshness 8%.
Popularity40%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Summer Cosmetic trend
4 featured examples from Jan 9 to Jun 4, 2019CategoryFashion
Sweat-Proof Setting Sprays
Tarte Cosmetics' Shape Tape Stay Spray Sets Makeup with a Fine Mist
The cosmetics industry can capitalize on the trend for sweat-proof setting sprays by developing innovative, long-lasting makeup products that withstand heat, humidity, and physica…
CategoryFashion
Cooling Setting Sprays
This Fitness-Inspired CoverGirl Setting Spray is "Humidity-Proof"
The beauty and cosmetics industry has an opportunity to develop and market athleisure-inspired products that cater to active individuals.
CategoryFashion
Sweat-Proof Beauty Bronzers
Huda Beauty's 'Tantour' Boasts a Long-Lasting Cream-to-Powder Formula
The cosmetics industry should explore opportunities to expand their product lines to include sweat-proof makeup and multi-purpose beauty products like Huda Beauty's 'Tantour'.
CategoryFashion
Sweat-Proof Mascaras
CoverGirl's Lash Blast Active Mascara Offers a Long-Lasting, Durable Formula
Cosmetics companies can capitalize on the active lifestyles trend by developing sweat-proof and long-lasting makeup products.
