Podcast Empowerment

Brands focus their content around themes of support and boosting self-esteem

Implications - Moving beyond simply entertainment or educational resources, brands are focusing online content towards more motivational, uplifting sentiments. Tackling subject matters like self-esteem, empowerment and diversity, brands, along with consumers, are focusing specific platforms like podcasts to focus on ways in which they can support and boost others in the community. Motivational content such as these not only speak to the growing openness surrounding mental health and well-being, but the use of social platforms and other tools to communicate those sentiments more freely and openly to the masses.

Workshop Question - In what ways are you currently empowering or supporting your core consumers on issues that matter most to them? What platforms or social outlets could you tap to better connect with them on a day-to-day basis?
SCORE 6.1
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Activity
Freshness
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31,963 Total Clicks
Nov 18 - Jun 19
Fresh and Mild
TechLifestyle
Featured Examples
Transparency-Boosting Fashion House Podcasts - The Hermès Podcast Embraces Workers Behind-the-Scenes
SCORE 6.8
This Year and Warm 732 Clicks Pub: Feb 20, 19
Transparency-Boosting Fashion House Podcasts
The Hermès Podcast Embraces Workers Behind-the-Scenes
Brand transparency and ethical modes of production have become a sought-after requirement for North American and European consumers and this Hermès podcast is a direct response to that. The new... [More]
Child-Friendly Art Podcasts - Pinna's Anytime Art is a Creative Podcast for Kids
SCORE 5.1
This Year and Warm 318 Clicks Pub: Feb 27, 19
Child-Friendly Art Podcasts
Pinna's Anytime Art is a Creative Podcast for Kids
Anytime Art is a new podcast for kids that was rolled out by the child-friendly content company, Pinna. Pinna’s podcast network produces content for children, offering an educational hands-... [More]
Empowering Black Dad Podcasts - Dope Black Dads Explores the Male Parenting Experience
SCORE 7.6
This Year and Hot 436 Clicks Pub: Feb 11, 19
Empowering Black Dad Podcasts
Dope Black Dads Explores the Male Parenting Experience
Launched by founder Marvyn Harrison, Dope Black Dads is a podcast that celebrates what it means to be a black father in today’s society. Addressing the lack of positive representation of black... [More]
Esteem-Boosting Podcasts - L’Oréal Paris and The Prince's Trust Launched the My Self-Worth Podcast
SCORE 5.2
This Month and Warm 47 Clicks Pub: May 28, 19
Esteem-Boosting Podcasts
L’Oréal Paris and The Prince's Trust Launched the My Self-Worth Podcast
L’Oréal Paris and The Prince’s Trust collaborated in 2017 for the All Worth It program and the two are now introducing the My Self-Worth podcast to inspire greater positivity. The podcast... [More]
Women's History Podcasts - The Wing's In-House Historian Hosts the 'No Man's Land' Brand Podcast
SCORE 2.9
This Year and Mild 101 Clicks Pub: Nov 16, 18
Women's History Podcasts
The Wing's In-House Historian Hosts the 'No Man's Land' Brand Podcast
Last year, The Wing—a network of women-focused clubs and co-working communities—launched a biannual publication by the name of ‘No Man’s Land’ and it is now introducing an on-... [More]
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