Based in Los Angeles, this online atelier gives you access to made-to-order, highly customizable clothing. Frilly is for people who want to design their own clothing. Their philosophy is "uninspired by the current throwaway, mass-production cycles and cookie-cutter pieces, we wanted an alternative; one that celebrated style, and individual expression."
Focusing on timeless style customers can make their own, the online atelier gives more control over everything from hem length to material to color choices. The made-to-order fashion platform is a throwback to past practices, that also embraces new technology through a virtual experience, which helps you visualize the design changes you make. With a focus on quality and fit, Frilly is also an ethical brand that aims to reduce waste and overbuying.