A new British Airways Sparkling Wine was recently announced in celebration of the brand's centenary anniversary and will be exclusively served while in flight. The beverage will be offered on-board British Airway flights starting July 1st and is a partnership with Hattingley Valley, a family-owned vineyard that is based in Hampshire, England.
The soon-to-launch British Airways Sparkling Wine is a 2015 Blanc de Noir blend boasting red apple and fruit notes that are specially formulated for high altitudes. This unique marketing decision speaks to British Airways' dedication to premium customer service and is reflective of the brand's ongoing evolution as not only an airline but an all-encompassing lifestyle brand.
The sparkling wine will appeal to lovers of luxury and is a unique way for British Airways to leave a lasting impression on its consumers.
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