BRXTN GREEN is England's first ever cannabis-infused sparkling wine blend launched by The Harrow at Little Bedwyn restaurant in Wiltshire. The family-owned eatery was founded by Sue and Roger Jones who introduce patrons to a signature wine blend that pushes boundaries both when it comes to its flavor profile and ingredients. Roger Jones is the creator of the wine and is known as an accomplished chef and contributing lifestyle editor.
“Not only does it tap into the cannabis drink boom, but this product is vegan and also low in alcohol," said Roger Jones when elaborating about the new BRXTN GREEN sparkling wine blend.
The product will be sold exclusively through The Harrow at Little Bedwyn restaurant and speaks to growing consumer desires for cannabis-infused beverages -- thanks to the medicinal herb's ongoing destigmatization globally.
What Makes This Trend Stand Out
- Cannabis-infused Beverages
- Opportunity to tap into the growing consumer desires for cannabis-infused drinks and capitalize on the destigmatization of cannabis globally.
- Vegan Wine
- Disruptive innovation opportunity to create more vegan-friendly alcoholic beverages to cater to the increasing demand for plant-based products.
- Low-alcohol Drinks
- Opportunity to cater to the market of consumers seeking low-alcohol options and offer innovative, flavorful alternatives.
Sectors Adopting This
- Beverage Industry
- The introduction of cannabis-infused wine presents a disruptive innovation opportunity within the beverage industry.
- Cannabis Industry
- Creating cannabis-infused wines opens up new possibilities and markets within the cannabis industry as cannabis consumption evolves beyond smoking.
- Plant-based Industry
- The intersection of vegan wine and cannabis-infused beverages creates an innovation opportunity within the plant-based industry, catering to the growing demand for both sectors.
