Category
Lifestyle
Assisted Choices
Trend cluster
Category
Transit
Filtration
On-the-go filtration devices aid commuters and urban residents.
5.8
Trend score
Trend
What is the Transit Filtration trend?
Transit Filtration: Air filtration systems for people in-transit are increasingly adapted into their everyday rituals and wearable products, with everything from clothing items to devices that fit into cars being used as a means to enhance the quality of surrounding air. This shift comes as cities grow in population, as do consumers' concerns with the impacts of pollution on their health.
Trend themes
Themes within the Transit Filtration trend
Three behaviours holding the trend together01
Wearable Air Purification
As air pollution concerns increase, wearable air purifiers are being developed and patented, providing consumers with stylish and portable options to protect themselves from harmful pollutants and airborne germs.
02
Innovative Air Filtration Systems
From bicycles that generate clean air to breathable highway barriers, innovative air filtration systems are being developed and conceptualized to minimize smog and pollution in urban areas.
03
Portable and Quick Air Purification
Advanced vehicular and portable air purifiers are being developed that can clean the air of vehicles and indoor spaces in just a few minutes, offering convenient and efficient solutions for consumers looking to maintain healthy air quality.
Industry implications
What the Transit Filtration trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The trend towards air filtration systems and wearable air purifiers presents opportunities for businesses in the health and wellness industry to align their branding with health and environmental consciousness, while providing customers with new options to protect themselves in urban environments.
For
Transportation
As concerns over air quality and emissions in urban areas continue to grow, businesses in the transportation industry can explore the development of vehicles with built-in air filtration systems, while offering consumers transportation alternatives that minimize their exposure to pollution.
For
Green Technology
Efforts to reduce pollution and improve air quality in urban areas provide opportunities for businesses in the green technology industry to develop and market innovative air filtration solutions, while promoting ecological sustainability and environmental responsibility.
Workshop question
How could your brand better prioritize eco-friendly products or initiatives?
Trend signals
Trend signals for Transit Filtration
Trend score 5.8 out of 10, from popularity 83%, activity 82%, freshness 8%.
Popularity83%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Transit Filtration trend
7 featured examples from Jan 12, 2017 to Jan 18, 2019CategoryLifestyle
Portable Medical-Grade Purifiers
The 'bMOLA GO' Air Purifier Captures Smoke, Allergens and More
Disruptive innovation opportunity: Integrate portable air purifiers with medical facilities and hospitals to provide clean and contaminant-free air for patients and healthcare pro…
CategoryEco
Air-Filtering Scarves
Wair is a Stylish Scarf Filter That Protects Commuters From Smog and Germs
Fashion brands can tap into the growing demand for stylish and functional air-filtering accessories.
CategoryEco
Air-Purifying Bicycles
The 'Smog Free Bike' Generates Clean Air as It's Ridden
Cycling industry can incorporate this technology into bicycle designs to promote cleaner air and healthier lifestyles.
CategoryTech
Wearable Air Purifiers
Dyson Has Logged a Patent for Wearable Air Purifier Headphones
The consumer electronics industry can explore the potential of wearable air purifier headphones to cater to the demand for portable air purification solutions.
CategoryLifestyle
Air Filtration Accessories
Ultramare’s Personal Air Purification Device Takes the Form of a Scarf
Ultramere's air purifiers at hospital level exemplify how the healthcare industry can benefit by more personal air filtration technologies.
CategoryEco
Emissions-Capturing Highway Walls
This Breathable Barrier Immediately Filters Pollution from Cars
The transportation industry could benefit from incorporating living wall barriers to improve air and noise pollution.
CategoryLifestyle
Ultra-Quick Car Cabin Purifiers
The Roidmi P8S Car Air Purifier Cleans Cabins in Just Two Minutes
The automotive accessories industry can explore opportunities in developing and marketing advanced car air purifiers like the Roidmi P8S to enhance driving experiences and priorit…
