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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,243 more

Probiotic Scalp

Hair care brands adopt probiotic ingredients in their product ranges

Trend - With their popularity in food and skincare products, probiotics are now being incorporated into topical hair and scalp treatments. Purported to enhance the appearance and strength of hair, the use of probiotics in this capacity allows for hair care brands to take advantage of consumers' familiarity with live cultures, in a way that's still distinct.

Insight - If consumers are already familiar with an item in one industry, seeing it adapted in a seemingly unrelated industry is able to capture attention, without being scared away if the item is more of a novelty purchase. When consumers have a base understanding of the functions and benefits of a product or ingredient in one space, the already-established comfort makes it so that they're more likely to experiment with it in other formats.
Workshop Question - How could your brand take inspiration from popular trends in adjacent industries?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
49,110 Total Clicks
Date Range:
Aug 17 — Jun 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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