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Probiotic Scalp

Hair care brands adopt probiotic ingredients in their product ranges

Implications - WIth their popularity in food and skincare products, probiotics are now being incorporated into topical hair and scalp treatments. Purported to enhance the appearance and strength of hair, the use of probiotics in this capacity allows for hair care brands to take advantage of consumers' familiarity with live cultures, in a way that's still distinct.

Workshop Question - Consider a trend in an adjacent industry that your brand could take inspiration from.
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
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32,027 Total Clicks
Aug 17 - Jun 19
This Month and Average
FashionHair
Featured Examples
Probiotic Scalp Scrubs - Tela Beauty's Scrub Adjusts the Hair and Scalp Moisture Barrier
SCORE 7.7
This Month and Hot 226 Clicks Pub: Jun 19, 19
Probiotic Scalp Scrubs
Tela Beauty's Scrub Adjusts the Hair and Scalp Moisture Barrier
The newest addition to the Tela Life Force Probiotic Haircare Collection is the Probiotic Scalp Scrub, which boasts more than 35 certified organics, superfruits and sugar esters to support the hair... [More]
Volumizing Dry Shampoos - Aveeno's Fresh Greens Blend Has Oats, Peppermint, Cucumber & Rosemary
SCORE 5.5
This Quarter and Warm 446 Clicks Pub: Apr 25, 19
Volumizing Dry Shampoos
Aveeno's Fresh Greens Blend Has Oats, Peppermint, Cucumber & Rosemary
The Aveeno Fresh Greens Blend volumizing dry shampoo is beneficial for absorbing oil and refreshing the feel of one’s hair with its unique “farm-fresh” formula. The hair product is... [More]
Bacteria-Rich Shampoos - The Mother Dirt Shampoo Contains Less Than 10 Ingredients
SCORE 4.5
Average 484 Clicks Pub: Aug 10, 17
Bacteria-Rich Shampoos
The Mother Dirt Shampoo Contains Less Than 10 Ingredients
It has become well-known that your hair is healthier the more sporadically you wash it, so the Mother Dirt Shampoo is positioned as being a healthy alternative for the times when it needs it. The... [More]
Multipurpose CBD Scrubs - OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation
SCORE 6
This Year and Warm 668 Clicks Pub: Aug 14, 18
Multipurpose CBD Scrubs
OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation
OUAI expanded its range of innovative haircare products with an all-new deeply cleansing, foaming Scalp & Body Scrub that features exfoliating sugar crystals, probiotics and a version that... [More]
Stem Cell Hair Sprays - More Hair Naturally 9 Fights Thinning Hair with Stem Cell Technology
SCORE 6.4
This Year and Warm 270 Clicks Pub: Mar 6, 19
Stem Cell Hair Sprays
More Hair Naturally 9 Fights Thinning Hair with Stem Cell Technology
More Hair Naturally is out to prove that it’s possible for men and women to fight thinning hair without drugs and side effects. More Hair Naturally 9 is a topical treatment that uses stem cell... [More]
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