DIY kits guide consumers through the process of fermentation
Trend - Bands are curating at-home fermentation kits to allow consumers greater control over the ingredients that go into their food. Such kits offer a guided learning experience and an entertaining hands-on activity for consumers.
Insight - Many consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family. Moreover, full engagement in the process allows them to have control over what will be consumed, emphasizing the need for customization to exact specifications and the idea of quality over convenience.
Insight - Many consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family. Moreover, full engagement in the process allows them to have control over what will be consumed, emphasizing the need for customization to exact specifications and the idea of quality over convenience.
Workshop Question - Consider how your brand could focus more on your customer’s experience rather than convenience.
