Category
Lifestyle
Assisted Choices
Trend cluster
Category
Home-Style
Fermentation
DIY kits guide consumers through the process of fermentation.
3.7
Trend score
Trend
What is the Home-Style Fermentation trend?
Home-Style Fermentation: Bands are curating at-home fermentation kits to allow consumers greater control over the ingredients that go into their food. Such kits offer a guided learning experience and an entertaining hands-on activity for consumers.
Insight
The consumer insight behind the Home-Style Fermentation trend
Many consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family. Moreover, full engagement in the process allows them to have control over what will be consumed, emphasizing the need for customization to exact specifications and the idea of quality over convenience.
Trend themes
Themes within the Home-Style Fermentation trend
Three behaviours holding the trend together01
DIY Fermentation Kits
Consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family.
02
Customization and Quality Over Convenience
Consumers are placing a greater emphasis on the need for customization to exact specifications and the idea of quality over convenience.
03
At-Home Food Preservation
Consumers are increasingly looking for products and kits that make at-home food preservation easy and efficient.
Industry implications
What the Home-Style Fermentation trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Given the rise in popularity of fermented and preserved foods, companies in the food and beverage industry could look into offering more DIY at-home kits to meet the demand of this trend.
For
Home Goods
The home goods industry could tap into the DIY fermentation trend by offering inventive vessels, lids and packaging tailored to home fermentation. The trend could also be incorporated into dinnerware to add an experiential element to dining.
For
Health and Wellness
Given the known health benefits of fermented foods, the health and wellness industry could use this trend as an opportunity to develop new products or services that encourage healthier eating habits and better gut health.
Workshop question
Consider how your brand could focus more on your customer’s experience rather than convenience.
Trend signals
Trend signals for Home-Style Fermentation
Trend score 3.7 out of 10, from popularity 58%, activity 43%, freshness 9%.
Popularity58%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Home-Style Fermentation trend
6 featured examples from May 29, 2018 to Feb 18, 2021CategoryArt & Design
DIY Fermentation Kits
The Nourished Essentials Easy Fermenter Starter Kit is Easy to Use
Businesses focused on home goods and kitchenware can capitalize on the trend of home fermentation with new products and design innovations.
CategoryLifestyle
DIY Fermented Vegetable Kits
The Masontops Complete Mason Jar Fermentation Kit is Easy to Use
The rising interest in homemade fermented foods calls for innovative kitchen appliances for facilitating the fermentation process.
CategoryArt & Design
Fermented Vegetable Kits
Farm Steady's Custom Kits Allow for At-Home Food Preservation
Opportunity for businesses to develop specialized packaging solutions for fermented vegetable preservation, ensuring freshness and easy storage.
CategoryLifestyle
At-Home Pickling Kits
Williams Sonoma's DIY Pickle Kit Features Ready-to-Mix Ingredients
Companies in the food and beverage industry can benefit from offering DIY food kits and tools for at-home food production.
CategoryLifestyle
Homemade Kimchi Making Kits
William Sonoma's Kimchi Kit by Mama O is Curated for Home Cooks
The rise of kimchi making kits presents an opportunity for food and beverage companies to create similar DIY kits featuring other fermented foods or unique flavor combinations.
CategoryLifestyle
Fermentation Starter Kits
The Kilner Fermentation Set Aids Budding Fermenters
The food and beverage industry will need to respond to the growing demand for healthier and environmentally conscious products by creating affordable and easily accessible home fe…
