The new Martini Asti Ice sparkling wine is being launched by the brand as a different kind of libation option for consumers to try out this summer. Intended to be served over ice, the wine is reported to have a fresh pear and pineapple flavor with notes of grape, peach and melon, which make it perfect for summertime consumption. The wine has a light profile that is ideal for consumers looking for a different option to enjoy during warm weather instead of withholding sparkling varieties only for special occasions.
The Martini Asti Ice sparkling wine was addressed by Global Director of Martini Sparkling Wines at Bacardi Marco Mazzini who explained, "Martini Asti, which represents nearly 50% of the Asti category, is often associated with winter get-togethers such as Christmas and New Year. The winemakers at Martini wanted to open up the category, giving consumers the opportunity to enjoy a delightful summer treat during informal occasions with friends and family. We hope that the Martini Asti Ice will appeal to a wide range of adults all across the UK in the summer months and beyond."