Alcohol-branded virtual bars give people the opportunity to socialize as they once did
Trend - Though not quite as fulfilling as having in-person bar experiences, virtual bars amidst the COVID-19 pandemic are the next best thing for people looking to consume alcohol and socialize with others. These virtual bar experiences are being created by well-known alcohol brands as both a marketing tactic and a way to bring people together.
Insight - As people around the world continue to live under regulated physical distancing measures, many are longing to take part in the recreational habits that they once did without restrictions. Now, stay-at-home orders have prevented people from engaging with others in the way they’re accustomed to. Turning to virtual experiences gives these consumers a way to connect with friends, loved ones and even strangers—all in order to regain a sense of normalcy.
Insight - As people around the world continue to live under regulated physical distancing measures, many are longing to take part in the recreational habits that they once did without restrictions. Now, stay-at-home orders have prevented people from engaging with others in the way they’re accustomed to. Turning to virtual experiences gives these consumers a way to connect with friends, loved ones and even strangers—all in order to regain a sense of normalcy.
Workshop Question - How is your brand connecting with its customers right now?
Trend Themes
1. Virtual Bar Experiences - Alcohol brands are creating virtual bar experiences to offer a way for people to connect with others and regain a sense of normalcy during the pandemic.
2. Charitable Virtual Happy Hours - Brands are launching initiatives to support local bars and restaurants during the pandemic while encouraging social distancing and engagement through virtual gatherings.
3. Immersive Virtual Bars - Virtual platforms like Budweiser's My Bar offer an immersive experience for people to visit their favorite venues virtually and connect with friends remotely.
Industry Implications
1. Alcohol Industry - The alcohol industry can leverage virtual experiences to create new marketing tactics and platforms that could be continued even after the pandemic is over.
2. Hospitality Industry - Bars, pubs, and restaurants can adopt virtual platforms or initiatives that provide immersive experiences and support local businesses amidst the pandemic.
3. Entertainment Industry - The entertainment industry can explore collaborations with alcohol brands and bars to create virtual events like pub quizzes, live DJ sessions, and more.
