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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,304 more

Virtual Bar

Alcohol-branded virtual bars give people the opportunity to socialize as they once did

Trend - Though not quite as fulfilling as having in-person bar experiences, virtual bars amidst the COVID-19 pandemic are the next best thing for people looking to consume alcohol and socialize with others. These virtual bar experiences are being created by well-known alcohol brands as both a marketing tactic and a way to bring people together.

Insight - As people around the world continue to live under regulated physical distancing measures, many are longing to take part in the recreational habits that they once did without restrictions. Now, stay-at-home orders have prevented people from engaging with others in the way they’re accustomed to. Turning to virtual experiences gives these consumers a way to connect with friends, loved ones and even strangers—all in order to regain a sense of normalcy.
Workshop Question - How is your brand connecting with its customers right now?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
56,703 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Immersive Virtual Bars
Immersive Virtual Bars
Budweiser's Virtual 'My Bar' Platform Lets People Visit Favorite Venues
At a time when people still may not be able to visit their favorite venues, Budweiser is bringing the entertainment to people with a new virtual platform called My Bar. With My Bar, people can... MORE
Online Bar Experiences
Online Bar Experiences
BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs
All sorts of establishments are exploring virtual experiences that bring people together remotely, including BrewDog, which introduced its own online bar experience called Open Arms. The online bar... MORE
Charitable Virtual Happy Hours
Charitable Virtual Happy Hours
Molson Canadian Launched a New Campaign to Support Local Bars
In an effort to support local bars and restaurants during the social distancing regulations put in place due to the outbreak of COVID-19, Molson Canadian launched ‘Virtual Happy Hour’... MORE
Virtual Bar Experiences
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
Physical bars, pubs and other drinking venues may be temporarily closed but people are coming together remotely thanks to events like the Asahi Online Virtual Bar. Asahi recently hosted an online... MORE
Virtual Beer-Branded DJ Sessions
Virtual Beer-Branded DJ Sessions
Desperados and elrow are Throwing Virtual Parties Every Sunday
Desperados and elrow partnered in an exciting new venture which is helping people across the globe blow off some steam during the COVID-19 pandemic. Those adhering to their country’s social... MORE
play_circle_filled Virtual Bar Events
Virtual Bar Events
Bud Light is Hosting a Sports Pub Quiz Featuring Past & Present Players
As an alternative to in-person bar experiences, alcohol brands and bars are connecting with their community online by creating online events like group gatherings and sports pub quizzes. Bud Light—... MORE

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