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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,553 more

Virtual Bar

Alcohol-branded virtual bars give people the opportunity to socialize as they once did

Trend - Though not quite as fulfilling as having in-person bar experiences, virtual bars amidst the COVID-19 pandemic are the next best thing for people looking to consume alcohol and socialize with others. These virtual bar experiences are being created by well-known alcohol brands as both a marketing tactic and a way to bring people together.

Insight - As people around the world continue to live under regulated physical distancing measures, many are longing to take part in the recreational habits that they once did without restrictions. Now, stay-at-home orders have prevented people from engaging with others in the way they’re accustomed to. Turning to virtual experiences gives these consumers a way to connect with friends, loved ones and even strangers—all in order to regain a sense of normalcy.
Workshop Question - How is your brand connecting with its customers right now?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
9,307 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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