People and brands in creative industries use their skills to raise money
Trend - The creative industry is finding new ways to support people as the COVID-19 crisis continues. Brands and popular artists in this space are using their skills to raise funds for causes related to COVID-relief, and with physical distancing policies still in place, are finding creative virtual formats to do so.
Insight - With people around the world facing unprecedented changes to their lives, most are doing what they can to contribute. Whether it's respecting physical distancing guidelines or offering their skills and resources to causes, consumers are looking for ways to find meaning and hope as they navigate some of the frightening or stressful changes they've had to face or adapt to in recent months. These individuals are drawn to brands that support them, or those that serve as a bridge for them to support others.
Insight - With people around the world facing unprecedented changes to their lives, most are doing what they can to contribute. Whether it's respecting physical distancing guidelines or offering their skills and resources to causes, consumers are looking for ways to find meaning and hope as they navigate some of the frightening or stressful changes they've had to face or adapt to in recent months. These individuals are drawn to brands that support them, or those that serve as a bridge for them to support others.
Workshop Question - How could your brand use its resources to better support its customers or employees?
Trend Themes
1. Creative Covid-relief Fundraising - Individuals in creative industries are finding innovative ways to support COVID-19 relief efforts through virtual experiences and charity events.
2. Charitable Auctions - Industries are utilizing their resources and auctions to support COVID-19 relief efforts by partnering with organizations.
3. Live-streamed Charity Concerts - Global Citizen and Lady Gaga set the trend for creating virtual charity concerts that have collectively raised millions for COVID-19 relief efforts.
Industry Implications
1. Fashion and Luxury Goods - The luxury industry can utilize virtual showrooms as an opportunity to launch into new digital experiences; companies can use this approach to create innovative experiences that add value outside of the traditional brick-and-mortar store.
2. Television and Film - Production companies and networks can implement auctions as a chance to connect with a highly loyal fanbase, build brand loyalty, and raise funds for charitable foundations or specific causes.
3. Music and Entertainment - Virtual and live-streamed charity concerts allow musicians and other entertainers to stay relevant and connected with their fanbase while contributing to a greater cause.
4 Featured, 34 Examples:
161,036 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
Mild
Consumer Insight Topics:
