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ASMR Soothing

ASMR services specific to COVID-19 aim to soothe people's anxieties

Trend - Autonomous sensory meridian response (ASMR) content has been popular on social media and even among branded campaigns for some time now. Now, creators are offering ASMR content in direct response to the COVID-19 crisis--aiming to give people a brief escape from the stress they may feel.

Insight - In what is undoubtedly a stressful time for most people around the world, consumers are looking for new ways to self-soothe in order to contain their anxieties. Though some are turning to more formalized methods of maintaining their mental well-being--like therapy apps--others are opting for more creative engagements they can use as forms of escapism during this time, without the stress of facing another commitment that requires upkeep.
Workshop Question - How is your brand helping consumer anxiety at this time?
6 Featured, 31 Examples:
25,635 Total Clicks
Date Range:
Apr 20 — Sep 20
Consumer Insight Topics:

Featured Examples

Relaxing Chip-Dipping Videos
Relaxing Chip-Dipping Videos
The 'Moe's Queso Relaxation' Video Features Eight Hours of Footage
To help consumers relax amidst the stress of the COVID-19 pandemic, Moe’s Southwest Grill has released a soothing new video called ‘Moe’s Queso Relaxation.’ Moe’s... MORE
play_circle_filled Pandemic-Themed ASMR Videos
Pandemic-Themed ASMR Videos
ASMR Darling Launched an Anxiety-Relieving, COVID-19 Video
In the wake of the COVID-19 pandemic, many are turning to the Internet to soothe their anxieties surrounding the virus, specifically with autonomous sensory meridian response (ASMR) content. One... MORE
play_circle_filled Bespoke Relaxing Video Soundscapes
Bespoke Relaxing Video Soundscapes
Old Pulteney Launched the 'From Couch to Coast' to Help Relax
Amid the COVID-19 pandemic, citizens across the globe have been advised to stay and home and practice social distancing. To help users comply with these regulations while still virtually traveling... MORE
ASMR Mental Health Apps
ASMR Mental Health Apps
Calmind Provides On-Demand Therapy for Stress Management
Calmind is described as a mental health fitness app, as it offers a series of therapy methods that can help users to overcome stress and anxiety. The app features a library of soothing stories and... MORE
play_circle_filled ASMR Car Wash Videos
ASMR Car Wash Videos
BMW's Calm Wash is a Stress-Relieving Car Wash Video
2020 has been a year full of disruption and people are looking for extra comfort—and BMW’s Calm Wash provides a soothing ASMR experience that helps to promote feelings of relaxation. The... MORE
play_circle_filled Relaxing ASMR Videos
Relaxing ASMR Videos
WhisperAudios ASMR on Youtube Taps Role-Playing to Deliver Effective ASMR
Amid the COVID-19 pandemic, relaxing ASMR videos can prove to be a life-saver as they have proven to be inherently anxiety-alleviating. WhisperAudios ASMR is a YouTube account run by Charlette who... MORE

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