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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,542 more

ASMR Soothing

ASMR services specific to COVID-19 aim to soothe people's anxieties

Trend - Autonomous sensory meridian response (ASMR) content has been popular on social media and even among branded campaigns for some time now. Now, creators are offering ASMR content in direct response to the COVID-19 crisis--aiming to give people a brief escape from the stress they may feel.

Insight - In what is undoubtedly a stressful time for most people around the world, consumers are looking for new ways to self-soothe in order to contain their anxieties. Though some are turning to more formalized methods of maintaining their mental well-being--like therapy apps--others are opting for more creative engagements they can use as forms of escapism during this time, without the stress of facing another commitment that requires upkeep.
Workshop Question - How is your brand helping consumer anxiety at this time?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 22 Examples:
8,562 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
New and Mild
Consumer Insight Topics:

Featured Examples

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