Taking a swift departure from fashion models, Vogue's September Issue spotlights 40 activists who are making an impact.
The cover features soccer player Marcus Rashford who sucessfully campaigned against the British government to keep free meals in schools for underprivileged children. Joining Rashford, is model and activist Adwoa Aboah, who has been long recognized for her work with her online mental health-oriented community, Gurls Talk. In adition, this issue represents the first time British Vogue has featured a black man on the cover.
In addition to Aboah and Rashford, this issue also features 40 other well-known activists including Joan Smalls, Munroe Bergdorf and Jesse Williams. British Vogue's September issue is available starting from August 7th.
Image Credit: Misan Harriman, British Vogue
Key Themes Behind This Trend
- Activism-focused Magazine Issues
- Magazine publications focusing on activism and social causes could potentially disrupt the traditional focus on fashion models in the industry.
- Celebrity Activism
- Highlighting the activism of well-known figures such as Marcus Rashford and Adwoa Aboah could inspire a new wave of celebrity activism and increase awareness for various social causes.
- Representation and Diversity in Magazine Covers
- Promoting diversity and featuring traditionally underrepresented individuals such as black men on the cover of major publications could encourage other magazines to follow suit and prioritize representation.
Where This Applies
- Fashion and Lifestyle Magazines
- Magazines in the fashion and lifestyle industry could benefit from integrating activism into their content in order to stay relevant and attract socially conscious readers.
- Social and Environmental Causes
- Industries and organizations focusing on social and environmental causes may have the opportunity to partner with magazines to increase their visibility and spread awareness for their cause.
- Celebrity Endorsement and Social Influencers
- Celebrity endorsement and social influencers could potentially shift their focus towards activism and social causes following the success of Marcus Rashford, Adwoa Aboah, and other well-known activists.
