Lush Cosmetics teamed up with Zoe Sugg—also known as Zoella—to promote a day of digital detoxing with its new product, the IRL bath bomb. Zoella co-created the bath bomb with Lush and it will be appearing on store shelves at the end of August, just days before #DigitalDetoxDay on September 5th. On this day, people are invited to take a break from social media and check in on their mental health.
#DigitalDetoxDay is an initiative organized with mental wellbeing campaign #IAmWhole, which was founded by Jordan Stephens, Lush and Sugg.
The bath bomb itself includes the soothing scents of neroli and it dissolves to form a calming colorscape of pinks, blues and purples that will remind of a setting sun.
Image Credit: Lush Cosmetics