Lush Cosmetics teamed up with Zoe Sugg—also known as Zoella—to promote a day of digital detoxing with its new product, the IRL bath bomb. Zoella co-created the bath bomb with Lush and it will be appearing on store shelves at the end of August, just days before #DigitalDetoxDay on September 5th. On this day, people are invited to take a break from social media and check in on their mental health.
#DigitalDetoxDay is an initiative organized with mental wellbeing campaign #IAmWhole, which was founded by Jordan Stephens, Lush and Sugg.
The bath bomb itself includes the soothing scents of neroli and it dissolves to form a calming colorscape of pinks, blues and purples that will remind of a setting sun.
Image Credit: Lush Cosmetics
Why This Trend Is Growing
- Mental Health Awareness
- The trend of raising awareness for mental health issues and promoting self-care routines presents an opportunity for companies to cater to consumers' emotional well-being.
- Digital Detox Products
- The trend of unplugging from technology and promoting digital detox presents an opportunity for companies to create products that facilitate this, such as bath bombs like Lush's IRL bath bomb.
- Collaborative Product Development
- The trend of collaborating with influencers and celebrities to create products presents an opportunity for companies to reach new audiences and add a unique perspective to their offerings, like Lush's collaboration with Zoe Sugg.
Industries Being Reshaped
- Wellness
- The wellness industry can benefit from creating products and services that promote mental health awareness and self-care routines.
- Cosmetics
- The cosmetics industry can benefit from creating digital detox products, such as bath bombs, to help consumers take a break from technology and focus on their well-being.
- Marketing and Advertising
- The marketing and advertising industry can benefit from collaborative product development with influencers and celebrities to reach new audiences and add a unique perspective to their clients' offerings.
