Selena Gomez's Rare Beauty is a mission-driven beauty brand that's centered on sharing "uncomplicated beauty products" that are airy, breathable and adjustable to one's desired level of coverage. The feel-good makeup products are designed to help people accentuate their best features, embrace what makes them unique and defy unrealistic expectations across the industry—as Rare Beauty is devoted to "[challenging] the beauty myth of physical perfection." Rare Beauty supports everyday self-expression with products like the Blot & Glow Touch-Up Kit, the calligraphy-inspired Perfect Strokes Matte Liquid Liner and Always an Optimist 4-in-1 Mist, plus an expansive foundation and concealer range.
The product packaging is playful and soft-sculpted, setting itself apart from popular components that are rectangular and widely seen across the beauty industry.
With Rare Beauty, 1% of all product sales will go towards the Rare Impact Fund and support mental health services.
Image Credit: Rare Beauty
What Makes This Trend Stand Out
- Mission-driven Beauty Brands
- Disruptive innovation opportunity: Developing beauty brands that prioritize social causes and challenge industry norms.
- Embracing Uniqueness in Beauty
- Disruptive innovation opportunity: Creating beauty products that celebrate individuality and empower self-expression.
- Playful Packaging in Beauty
- Disruptive innovation opportunity: Designing unconventional and visually appealing packaging for beauty products.
Sectors Adopting This
- Beauty
- Disruptive innovation opportunity: Introducing inclusive and socially-conscious beauty products and experiences.
- Mental Health Services
- Disruptive innovation opportunity: Developing innovative approaches to provide mental health support and services.
- Fashion and Design
- Disruptive innovation opportunity: Incorporating playful and unique design elements into fashion and lifestyle products.
