A hand sanitizer manufacturer and soy sauce container manufacturer have joined forces in an unlikely collaboration dubbed SafeHandFish, that's helping in the fight against the spread of COVID-19.
Unlike most parts of the world, Japan had ample supply of hand sanitizer, however, containers for the gel were unavailable. This prompted Clear Electron to partner with the soy sauce container manufacturer Ohishiya, which is best known for its miniature fish-shaped soy sauce packets that are typically found in Japanese bento boxes. Now, these containers are being repurposed to offer hand sanitizer.
This unlikely pairing is offering consumers hand sanitizer in a convenient on-the-go format and serves as one of the many creative examples of brands coming together to help during these uncertain times.
Image Credit: Ohishiya
Photo Credits: designboom, cleanseex