Social Distance Social Club Uses Clothing to Deliver a Health Message
Laura McQuarrie — April 23, 2020 — Fashion
References: socialdistancesocialclub.shop & prnewswire
Inspired by a popular streetwear brand, Social Distance Social Club has emerged in the time of a pandemic. The new Los Angeles-based streetwear brand was created to speak especially to Gen Z and Millennials and bring awareness to the importance of social distancing and at the same time, raise money for World Central Kitchen.
The brand currently offers everything from t-shirts and hoodies to tank tops and face masks, all of which share a simple and straightforward message: Social Distancing Saves Lives. The new streetwear brand launched with record-breaking sales and five dollars from every item sold is donated to support the World Central Kitchen COVID-19 relief program.
Image Credit: Social Distance Social Club
The brand currently offers everything from t-shirts and hoodies to tank tops and face masks, all of which share a simple and straightforward message: Social Distancing Saves Lives. The new streetwear brand launched with record-breaking sales and five dollars from every item sold is donated to support the World Central Kitchen COVID-19 relief program.
Image Credit: Social Distance Social Club
Trend Themes
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Social Distancing Streetwear — Opportunity for fashion brands to incorporate health messages into trendy streetwear.
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Gen Z and Millennial Targeting — Targeting younger generations with streetwear to raise awareness about social distancing.
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Cause Marketing — Using sales from streetwear items to support COVID-19 relief programs.
Industry Implications
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Fashion/apparel — Fashion brands can create streetwear collections focused on health awareness.
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Non-profit/charity — Charities and relief programs can collaborate with streetwear brands for fundraising initiatives.
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Marketing/advertising — Brands can utilize cause marketing strategies to raise awareness and support social causes.
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