Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Chatbot
Chatbots focused on maintaining mental and physical health are on the rise.
3.4
Trend score
Trend
What is the Wellness Chatbot trend?
Wellness Chatbot: As more consumers prioritize their mental and physical health, they're turning to AI-based chatbots that assist them in the process of achieving "wellness." These chatbots cover varying aspects of consumers lives, whether those are mental and physical fitness, or their ability to build and maintain relationships.
Insight
The consumer insight behind the Wellness Chatbot trend
For consumers, one of the challenges that come from increasingly popular "self-improvement" journeys is that they can be difficult to prioritize on top of the many responsibilities they already have. Even individuals who are serious about these processes still require guidance and accountability in order to make time for them and see them through, and these consumers seek out curated products and services that offer them those support systems.
Trend themes
Themes within the Wellness Chatbot trend
Three behaviours holding the trend together01
Wellness Chatbots
The rise of AI-based chatbots that assist consumers in achieving wellness is due to the increased focus on mental and physical health.
02
Hyper-Personalization
The trend of hyper-personalization is driving the development of AI-based chatbots that can provide customized experiences to users.
03
Mental Health Awareness
Increased awareness of mental health issues is driving the development of chatbot solutions like Tess that focus on improving mental health and emotional wellness.
Industry implications
What the Wellness Chatbot trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry is incorporating chatbot technology to provide customized and accessible solutions to consumers seeking to improve their mental and physical wellbeing.
For
Technology and Artificial Intelligence
The technology and AI industry is developing chatbot solutions that incorporate machine learning to provide hyper-personalized experiences to users.
For
Online Services
The online services industry is incorporating chatbots to provide accessible and customized solutions for various aspects of consumers’ lives, from maintaining personal relationships to tracking health and daily routines.
Workshop question
How could your brand support its customers through their personal or professional goals?
Trend signals
Trend signals for Wellness Chatbot
Trend score 3.4 out of 10, from popularity 59%, activity 34%, freshness 9%.
Popularity59%
Activity34%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wellness Chatbot trend
4 featured examples from Mar 15, 2019 to Apr 29, 2020CategoryTech
Chatbot Lifestyle Health Apps
The 'Feelsom' App Tracks Routines Using a Witty Chatbot
Disruptive innovation opportunity in the health and wellness industry by creating apps that help individuals track their lifestyle habits and make positive changes.
CategoryLifestyle
Digital Mental Health Chatbots
Tess is a Conversational Bot That Helps Users Through Tough Times
Implementing psychological chatbots in healthcare settings to supplement therapy and provide support.
CategoryTech
Relationship-Fostering Chatbots
'Nat Bot' Helps Users Keep Track of Pertinent Info and More
The growing demand for chatbot solutions in personal relationship management creates a disruptive innovation opportunity for companies in this industry.
CategoryTech
AI Fitness Chatbots
Butterfly Coach's Digital Trainer Tailors Routines to Individual Users
The health and wellness industry can leverage personalized fitness apps and data-driven digital coaches to provide tailored solutions for individuals looking to improve their over…
