Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prepaid
Support
Brands candidly ask for financial support from consumers amid COVID-19.
3.3
Trend score
Trend
What is the Prepaid Support trend?
Prepaid Support: The COVID-19 pandemic has impacted businesses spanning all industries and many are struggling to remain afloat with current social distancing regulations. As a result, smaller brands are reaching out to consumers to ask for financial support during these uncertain times with initiatives like discounted travel vouchers to use post-pandemic and prepaid products without fixed delivery dates.
Insight
The consumer insight behind the Prepaid Support trend
Both consumers and brands are preparing for a different world after the COVID-19 pandemic and the reality that many small-to-medium-sized businesses may not survive is not lost to consumers. Due to a sense of community and compassion, many consumers are looking for ways to support these small businesses through this hardship and are willing to sacrifice the instant gratification of receiving a product or service for the greater good of the local economy. This empowers consumers to feel like they are giving back during and helping their community—a sentiment many lean into during uncertain times.
Trend themes
Themes within the Prepaid Support trend
Three behaviours holding the trend together01
Pre-Paid Products
Smaller brands are offering pre-paid products without fixed delivery dates to ask for financial support from consumers amid COVID-19
02
Discounted Travel Vouchers
Travel agencies are offering discounted travel vouchers to use post-pandemic to help support the tourism sector
03
Newspaper-Branded Customer Support Ads
Newspapers are creating branded ads to ask customers for financial support during the COVID-19 pandemic
Industry implications
What the Prepaid Support trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can offer discounted travel vouchers to customers to help sustain tourism during the pandemic
For
Retail Industry
The retail industry can offer pre-paid products to ask for financial support amidst the COVID-19 pandemic
For
Media Industry
The media industry can create branded ads to ask for customer support during the pandemic
Workshop question
How can your brand use authenticity to reach consumers during times of chaos?
Trend signals
Trend signals for Prepaid Support
Trend score 3.3 out of 10, from popularity 54%, activity 37%, freshness 9%.
Popularity54%
Activity37%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Prepaid Support trend
4 featured examples from Apr 13 to Apr 30, 2020CategoryWorld
Vacation Travel Vouchers
Pointers Travel is Offering Discounted Travel Vouchers Amid COVID-19
Hotels and vacation rental agencies can introduce travel vouchers that support caterers, hoteliers, private renters, and other tourism participants, offering consumers a chance to…
CategoryBusiness
Pre-Paid Consumer Support Inniatives
East Fork is Asking Fans to Purchase Future Products
Disruptive innovation opportunity: Pottery brands can launch initiatives like selling imperfect items at a discount and offering delayed delivery as a means to generate income and…
CategoryLuxury
Pre-Paid Restaurant Gift Cards
Restaurante 040 is Boasting a Special Voucher on Its Socials
Restaurants have the potential to utilize pre-paid gift cards to sustain their business during challenging times.
CategoryMarketing
Newspaper-Branded Customer Support Ads
The Big Issue's New Ad Asks Customers for Financial Support
Opportunity for publishers to rethink their revenue models and involve their community in supporting their publications.
