Media and entertainment for the home focuses on re-releases for sentimentality
Trend - As consumers increasingly spend more time at home, entertainment lends to the feeling of relaxation by integrating nostalgia. These products and services are often re-releases of items Millennials, in particular, will recognize from childhood.
Insight - Statistics show that Millennial consumers, in particular, are opting to spend their free time at home, as technology has made various kinds of entertainment readily available at a lower cost than a night out. Satisfying this group of consumers is about more than cool technology, but also providing experiences that evoke positive emotions. This is especially prevalent during times of volatility, wherein the already-anxious Millennial generation is seeking comfort.
Insight - Statistics show that Millennial consumers, in particular, are opting to spend their free time at home, as technology has made various kinds of entertainment readily available at a lower cost than a night out. Satisfying this group of consumers is about more than cool technology, but also providing experiences that evoke positive emotions. This is especially prevalent during times of volatility, wherein the already-anxious Millennial generation is seeking comfort.
Workshop Question - What is one way you could leverage nostalgia to provide a sense of calm?
Trend Themes
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Nostalgic Entertainment — As consumers look for ways to relax at home, nostalgia-inducing entertainment products are gaining in popularity.
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Interactive Streaming Services — The launch of interactive streaming services provides a way for consumers to engage with entertainment in a different way.
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Retro Gaming — Nostalgic video gaming products are experiencing a resurgence among people looking for inexpensive and simple entertainment options.
Industry Implications
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Entertainment — Businesses manufacturing or selling nostalgic entertainment products or streaming services should consider ways to integrate customer experiences that evoke positive emotions.
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Technology — Tech companies can create interactive streaming services that allow for new ways of engagement to promote their business and product offerings.
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Marketing and Advertising — Companies should consider how to best market their nostalgic products to appeal to Millennials, who embrace nostalgia and enjoy simple products and pastime activities.
5 Featured, 45 Examples:
84,479 Total Clicks
Date Range:
Feb 20 — Nov 21
Trending:
Warm
Consumer Insight Topics:
