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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,573 more

At-Home Nostalgia

Media and entertainment for the home focuses on re-releases for sentimentality

Trend - As consumers increasingly spend more time at home, entertainment lends to the feeling of relaxation by integrating nostalgia. These products and services are often re-releases of items Millennials, in particular, will recognize from childhood.

Insight - Statistics show that Millennial consumers, in particular, are opting to spend their free time at home, as technology has made various kinds of entertainment readily available at a lower cost than a night out. Satisfying this group of consumers is about more than cool technology, but also providing experiences that evoke positive emotions. This is especially prevalent during times of volatility, wherein the already-anxious Millennial generation is seeking comfort.
Workshop Question - What is one way you could leverage nostalgia to provide a sense of calm?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
22,695 Total Clicks
Date Range:
Feb 20 — Apr 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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