Category
Lifestyle
Assisted Choices
Trend cluster
Category
At-Home
Nostalgia
Media and entertainment for the home focuses on re-releases for sentimentality.
4.7
Trend score
Trend
What is the At-Home Nostalgia trend?
At-Home Nostalgia: As consumers increasingly spend more time at home, entertainment lends to the feeling of relaxation by integrating nostalgia. These products and services are often re-releases of items Millennials, in particular, will recognize from childhood.
Insight
The consumer insight behind the At-Home Nostalgia trend
Statistics show that Millennial consumers, in particular, are opting to spend their free time at home, as technology has made various kinds of entertainment readily available at a lower cost than a night out. Satisfying this group of consumers is about more than cool technology, but also providing experiences that evoke positive emotions. This is especially prevalent during times of volatility, wherein the already-anxious Millennial generation is seeking comfort.
Trend themes
Themes within the At-Home Nostalgia trend
Three behaviours holding the trend together01
Nostalgic Entertainment
As consumers look for ways to relax at home, nostalgia-inducing entertainment products are gaining in popularity.
02
Interactive Streaming Services
The launch of interactive streaming services provides a way for consumers to engage with entertainment in a different way.
03
Retro Gaming
Nostalgic video gaming products are experiencing a resurgence among people looking for inexpensive and simple entertainment options.
Industry implications
What the At-Home Nostalgia trend means for industry
Where the trend changes the playbookFor
Entertainment
Businesses manufacturing or selling nostalgic entertainment products or streaming services should consider ways to integrate customer experiences that evoke positive emotions.
For
Technology
Tech companies can create interactive streaming services that allow for new ways of engagement to promote their business and product offerings.
For
Marketing and Advertising
Companies should consider how to best market their nostalgic products to appeal to Millennials, who embrace nostalgia and enjoy simple products and pastime activities.
Workshop question
What is one way you could leverage nostalgia to provide a sense of calm?
Trend signals
Trend signals for At-Home Nostalgia
Trend score 4.7 out of 10, from popularity 65%, activity 64%, freshness 11%.
Popularity65%
Activity64%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the At-Home Nostalgia trend
5 featured examples from Feb 21, 2020 to Nov 24, 2021CategoryLife-Stages
Honorary Cinematic Board Games
This Jumanji Board Game Delivers an Authentic Player Experience
Opportunity for board game developers to create unique experiences that capture the essence of popular movies.
CategoryLife-Stages
Nostalgic Family-Friendly Card Games
UNO Retro Edition Has a Classic Design for Players to Enjoy
Opportunities for companies to create or revamp card games that incorporate nostalgic design elements.
CategoryLife-Stages
Revived 90s Handheld Games
These Tiger Electronics LCD Games are Nostalgic and Low-Cost
Revived 90s handheld games present an opportunity for the gaming industry to explore new markets and tap into consumers' nostalgia.
CategoryPop Culture
Broadway-Specific Streaming Services
Broadway on Demand is a New Streaming Service
Broadway on Demand's launch and the trend of streaming services catering specifically to Broadway plays and performances suggest opportunities for growth and innovation within the…
CategoryMarketing
Nostalgic Light Board Toys
T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite
Telecom companies can leverage the nostalgia trend and partner with toy companies to create limited edition products that reflect their brand.
