While golf courses may be closed until social distancing measures are no longer necessary, Michelob ULTRA is looking to bring those who are missing the greens together by prompting them to show off their indoor skills with its #ULTRAIndoorOpen campaign.
Each time a user tags #ULTRAIndoorOpen and #Donation on a picture or video of them practicing their short game inside, the beer brand will donate $1 to United Way's COVID-19 Community Response and Recovery Fund, up to $500 000. To kick off the campaign, Michelob ULTRA committed $250 000 to the fund.
'To promote the #ULTRAIndoorOpen, Michelob ULTRA joined forces with professional golfer Brooks Koepka, who is seen in the brand's promotional video that was launched on Twitter.
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What Makes This Trend Stand Out
- Indoor Golf Campaigns
- Opportunity for brands to engage golf enthusiasts through indoor golf campaigns.
- Social Media Fundraising
- Utilizing social media platforms for fundraising efforts, combining brand promotion and charitable donations.
- Branding for a Cause
- Opportunity for brands to align with a cause and demonstrate social responsibility through campaigns.
Sectors Adopting This
- Beverage
- Brands in the beverage industry can create innovative campaigns that connect with consumers and support charitable causes.
- Sports
- Sports industry can explore collaborations with professional athletes to promote campaigns and engage fans.
- Nonprofit
- Nonprofit organizations can leverage partnerships with brands to increase fundraising efforts and community support.
