While golf courses may be closed until social distancing measures are no longer necessary, Michelob ULTRA is looking to bring those who are missing the greens together by prompting them to show off their indoor skills with its #ULTRAIndoorOpen campaign.
Each time a user tags #ULTRAIndoorOpen and #Donation on a picture or video of them practicing their short game inside, the beer brand will donate $1 to United Way's COVID-19 Community Response and Recovery Fund, up to $500 000. To kick off the campaign, Michelob ULTRA committed $250 000 to the fund.
'To promote the #ULTRAIndoorOpen, Michelob ULTRA joined forces with professional golfer Brooks Koepka, who is seen in the brand's promotional video that was launched on Twitter.
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