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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,886 more

Live-Streamed Horror

Brands are leveraging the suspense of the moment with live-streamed content

Trend - In an effort to reach consumers at home, many entertainment brands are leveraging live-streaming platforms to display their horror-themed content. Ranging from 24/7 live-streamed haunted houses to live-streamed film screening, these examples underscore an emerging sector of entertainment.

Insight - Consumers are facing more stress due to the COVID-19 pandemic, with many not able to access their usual forms of entertainment, like going to the movies or seeing friends. In these times of crisis and confusion, many consumers are turning to horror content as it provides a controlled environment where they can temporarily escape from reality and focus their emotions on the stimuli. Moreover, consumers are craving newness in this housebound time of boredom, and live-streamed entertainment is a safe and exciting way for brands to deliver engaging forms of content that provides a distraction from their concerns.
Workshop Question - How can you leverage newness in your products or services to increase consumer engagement?
4 Featured, 26 Examples:
18,994 Total Clicks
Date Range:
Apr 20 — May 20
This Year and Mild
Consumer Insight Topics:

Featured Examples

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