Brands are leveraging the suspense of the moment with live-streamed content
Trend - In an effort to reach consumers at home, many entertainment brands are leveraging live-streaming platforms to display their horror-themed content. Ranging from 24/7 live-streamed haunted houses to live-streamed film screening, these examples underscore an emerging sector of entertainment.
Insight - Consumers are facing more stress due to the COVID-19 pandemic, with many not able to access their usual forms of entertainment, like going to the movies or seeing friends. In these times of crisis and confusion, many consumers are turning to horror content as it provides a controlled environment where they can temporarily escape from reality and focus their emotions on the stimuli. Moreover, consumers are craving newness in this housebound time of boredom, and live-streamed entertainment is a safe and exciting way for brands to deliver engaging forms of content that provides a distraction from their concerns.
Insight - Consumers are facing more stress due to the COVID-19 pandemic, with many not able to access their usual forms of entertainment, like going to the movies or seeing friends. In these times of crisis and confusion, many consumers are turning to horror content as it provides a controlled environment where they can temporarily escape from reality and focus their emotions on the stimuli. Moreover, consumers are craving newness in this housebound time of boredom, and live-streamed entertainment is a safe and exciting way for brands to deliver engaging forms of content that provides a distraction from their concerns.
Workshop Question - How can you leverage newness in your products or services to increase consumer engagement?
Trend Themes
1. Live-streamed Horror - Live-streaming platforms are leveraged to display horror-themed content in response to stress caused by COVID-19 pandemic.
2. Paid True Crime Binge-watching - Content providers are incentivizing true-crime binge-watching with cash and subscription-based rewards.
3. Live-streamed Haunted House Tours - To provide a controlled environment where consumers can escape from reality, haunted house tours are now available to watch live online.
Industry Implications
1. Entertainment - Entertainment brands are leveraging live-streaming platforms to deliver engaging forms of content and connect with consumers at home.
2. Paranormal Community - Paranormal communities are partnering with entertainment brands to create immersive and engaging forms of supernatural entertainment.
3. Movie Industry - The movie industry is leveraging live-streaming and advanced screening to create new ways to bring people together and watch new releases, even while social distancing.
4 Featured, 26 Examples:
42,660 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Mild
Consumer Insight Topics:
