Category
Lifestyle
Assisted Choices
Trend cluster
Category
Live-Streamed
Horror
Brands are leveraging the suspense of the moment with live-streamed content.
2.9
Trend score
Trend
What is the Live-Streamed Horror trend?
Live-Streamed Horror: In an effort to reach consumers at home, many entertainment brands are leveraging live-streaming platforms to display their horror-themed content. Ranging from 24/7 live-streamed haunted houses to live-streamed film screening, these examples underscore an emerging sector of entertainment.
Insight
The consumer insight behind the Live-Streamed Horror trend
Consumers are facing more stress due to the COVID-19 pandemic, with many not able to access their usual forms of entertainment, like going to the movies or seeing friends. In these times of crisis and confusion, many consumers are turning to horror content as it provides a controlled environment where they can temporarily escape from reality and focus their emotions on the stimuli. Moreover, consumers are craving newness in this housebound time of boredom, and live-streamed entertainment is a safe and exciting way for brands to deliver engaging forms of content that provides a distraction from their concerns.
Trend themes
Themes within the Live-Streamed Horror trend
Three behaviours holding the trend together01
Live-Streamed Horror
Live-streaming platforms are leveraged to display horror-themed content in response to stress caused by COVID-19 pandemic.
02
Paid True Crime Binge-Watching
Content providers are incentivizing true-crime binge-watching with cash and subscription-based rewards.
03
Live-Streamed Haunted House Tours
To provide a controlled environment where consumers can escape from reality, haunted house tours are now available to watch live online.
Industry implications
What the Live-Streamed Horror trend means for industry
Where the trend changes the playbookFor
Entertainment
Entertainment brands are leveraging live-streaming platforms to deliver engaging forms of content and connect with consumers at home.
For
Paranormal Community
Paranormal communities are partnering with entertainment brands to create immersive and engaging forms of supernatural entertainment.
For
Movie Industry
The movie industry is leveraging live-streaming and advanced screening to create new ways to bring people together and watch new releases, even while social distancing.
Workshop question
How can you leverage newness in your products or services to increase consumer engagement?
Trend signals
Trend signals for Live-Streamed Horror
Trend score 2.9 out of 10, from popularity 43%, activity 36%, freshness 9%.
Popularity43%
Activity36%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Live-Streamed Horror trend
4 featured examples from Apr 29 to May 2, 2020CategorySocial Good
Live-Streamed Horror Houses
The Dark Zone Network Will Live-stream the Conjuring House
The entertainment industry could leverage the trend of live-streaming haunted locations to create new virtual reality experiences for horror enthusiasts.
CategoryPop Culture
Live-Streamed Horror Movie Debuts
'Sea Fever' Will Be Live-Streamed with a Chat Open to Viewers
Live-streamed movie debuts with interactive features present an opportunity for filmmakers to engage with audiences in innovative ways.
CategorySocial Media
Live-Streamed Haunted House Tours
Weird Homes Tour Lived-Streamed the Hodge Planchette Collection
Disruptive innovation opportunity: Augment traditional tourism experiences by incorporating live-streamed tours for remote audiences.
CategoryMarketing
Paid True Crime Binge-Watching
MagellanTV Will Pay Fans To Watch Its True Crime & Stream Reactions
The media streaming industry can explore the idea of paying fans to binge-watch content and stream their reactions as a way to enhance user engagement and loyalty.
