Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Brew
Vegan beers allow consumers with dietary restrictions to indulge.
1.4
Trend score
Trend
What is the Vegan Brew trend?
Vegan Brew: Breweries are developing vegan-friendly recipes in order to cater to those with dietary restrictions. Rather than the traditional use of lactose in beer.
Insight
The consumer insight behind the Vegan Brew trend
Consumers are becoming increasingly interested in the vegan lifestyle and with this, grows the demand for diverse dietary options. Where once, individuals with dietary restrictions had difficulties with experimenting with food and drink due to limited options on the market, consumer demand in this space has brought on a greater brand focus on alternative ingredients. Thus, people with dietary restrictions and those looking to eat healthier have more options in a variety of categories.
Trend themes
Themes within the Vegan Brew trend
Three behaviours holding the trend together01
Rise of Vegan-Friendly Recipes
Breweries are creating vegan-friendly recipes to accommodate consumers with dietary restrictions.
02
Inclusive Palettes
Craft breweries are focusing on premium and animal-safe ingredients to cater to drinkers with inclusive palettes.
03
Low Alcohol Beers
The demand for beer with low alcohol content is increasing.
Industry implications
What the Vegan Brew trend means for industry
Where the trend changes the playbookFor
Craft Beer Industry
Craft beer industry professionals can improve sustainability practices, work with local farmers, and focus on developing new vegan-friendly and low alcohol brews.
For
Food and Beverage Industry
The food and beverage industry can diversify dietary options and focus on premium ingredients and vegan-friendly recipes.
For
Wellness Industry
The wellness industry can capitalize on the trend towards inclusive palettes and develop products that cater to individuals with dietary restrictions or looking for healthier alternatives.
Workshop question
How can your brand diversify existing products so consumers with more specific needs can experience them as well?
Trend signals
Trend signals for Vegan Brew
Trend score 1.4 out of 10, from popularity 14%, activity 19%, freshness 9%.
Popularity14%
Activity19%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Vegan Brew trend
4 featured examples from Jul 8, 2019 to May 2, 2020CategoryEco
Vegan-Friendly Craft Breweries
Dogwood Brewing Boasts Sustainable Practices and Vegan Ingredients
Craft breweries can tap into the market demand for sustainable and vegan-friendly craft beers.
CategoryMarketing
Full-Flavor Low-Alcohol Beers
The Beavertown Brewery Nanobot Has a 2.8% ABV
The brewing industry can innovate to meet the growing demand for low-alcohol craft beer to appeal to health-conscious consumers.
CategoryLifestyle
Vegan-Friendly Stout Libations
Lucky Pie and Upslope Work Together on a Lactose-Free Milk Stout
Craft breweries have the opportunity to tap into a new market of lactose-intolerant consumers by creating vegan-friendly milk stouts.
CategoryLifestyle
Vegan Neapolitan Stouts
Fairstate Coop Brews a Whiskey Barrel-Aged Stout with No Milk Ingredient
The craft beer industry can explore the disruptive innovation opportunity of creating more vegan stouts and incorporating whiskey barrel-ageing techniques to meet the demand for u…
