Vegan beers allow consumers with dietary restrictions to indulge
Trend - Breweries are developing vegan-friendly recipes in order to cater to those with dietary restrictions. Rather than the traditional use of lactose in beer.
Insight - Consumers are becoming increasingly interested in the vegan lifestyle and with this, grows the demand for diverse dietary options. Where once, individuals with dietary restrictions had difficulties with experimenting with food and drink due to limited options on the market, consumer demand in this space has brought on a greater brand focus on alternative ingredients. Thus, people with dietary restrictions and those looking to eat healthier have more options in a variety of categories.
Insight - Consumers are becoming increasingly interested in the vegan lifestyle and with this, grows the demand for diverse dietary options. Where once, individuals with dietary restrictions had difficulties with experimenting with food and drink due to limited options on the market, consumer demand in this space has brought on a greater brand focus on alternative ingredients. Thus, people with dietary restrictions and those looking to eat healthier have more options in a variety of categories.
Workshop Question - How can your brand diversify existing products so consumers with more specific needs can experience them as well?
Trend Themes
-
Rise of Vegan-friendly Recipes — Breweries are creating vegan-friendly recipes to accommodate consumers with dietary restrictions.
-
Inclusive Palettes — Craft breweries are focusing on premium and animal-safe ingredients to cater to drinkers with inclusive palettes.
-
Low Alcohol Beers — The demand for beer with low alcohol content is increasing.
Industry Implications
-
Craft Beer Industry — Craft beer industry professionals can improve sustainability practices, work with local farmers, and focus on developing new vegan-friendly and low alcohol brews.
-
Food and Beverage Industry — The food and beverage industry can diversify dietary options and focus on premium ingredients and vegan-friendly recipes.
-
Wellness Industry — The wellness industry can capitalize on the trend towards inclusive palettes and develop products that cater to individuals with dietary restrictions or looking for healthier alternatives.
