Coors Light understands the pressures that the upcoming romantic holiday, Valentine's Day, often illicit -- so to help people "pug-get" the stress of February 14th, the beer company is helping people find "fur-ever" love.
To help customers find their "pawfect" Valentine, Coors Light will help cover dog adoption fees from February 4 - 21. To be eligible, participants can text “COORS4k9” to 28130 with a picture of their adoption receipt, and Coors Light will cover up to $100 of their fees (up to 1,000 adoptions).
Alongside this dog adoption campaign, Coors Light also debuted the 'Official Beer of Skipping Cuffing Season' commercial that encourages people to cuddle up with a beer and their furry friend this Valentine's Day.
Image Credit: Coors Light