Category
Tech
Delegated Interfaces
Trend cluster
Category
Geolocation
Initiative
Mobile apps are being deployed as a way to reward users for staying at home.
3.4
Trend score
Trend
What is the Geolocation Initiative trend?
Geolocation Initiative: Physical distancing is emphasized as essential during the COVID-19 outbreak and many brands are launching helpful and accessible tools that will motivate consumers to be more mindful in their interactions. Deployed in the form of mobile applications, these new apps and features track user location and send out rewards to those who remain at home.
Insight
The consumer insight behind the Geolocation Initiative trend
As cabin fever sets in, consumers are finding it increasingly difficult to stay at home during the COVID-19 outbreak. Torn between a desire to go outside and knowledge of the safety concerns associated with doing so, many are looking to ease the tension while being socially responsible. This is often tied to a need to soothe feelings of restlessness, while daily routines are being accommodated to meet the demand of the current climate.
Trend themes
Themes within the Geolocation Initiative trend
Three behaviours holding the trend together01
Geolocation Tracking
Mobile apps use geolocation tracking to monitor user location and deliver incentives for staying at home during the COVID-19 pandemic.
02
Blockchain-Powered Incentives
Apps like Triffic incentivize users with cryptocurrency, utilizing blockchain technology to raise funds for COVID-19 response efforts.
03
Social Distancing Rewards
Smart mobility apps like Hytch Rewards offer cash incentives for users to stay at home during the pandemic, using location tracking to confirm compliance.
Industry implications
What the Geolocation Initiative trend means for industry
Where the trend changes the playbookFor
Mobile Applications
Mobile applications are revolutionizing the way consumers remain mindful in their interactions and usage of their mobile devices in the age of COVID-19.
For
Blockchain
The use of blockchain technology is enabling greater innovation in incentives and rewards systems for users of relevant applications.
For
Smart Mobility
Smart mobility apps are being used as effective solutions to encourage social responsibility and promote safety during the pandemic.
Workshop question
What incentive can your brand offer to get consumers through a difficult time?
Trend signals
Trend signals for Geolocation Initiative
Trend score 3.4 out of 10, from popularity 66%, activity 27%, freshness 9%.
Popularity66%
Activity27%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Geolocation Initiative trend
4 featured examples from Mar 26 to May 4, 2020CategoryTech
Social Distancing Reward Features
Hytch Rewards Adds a New COVID-19 Feature for Its Popular App
The smart mobility industry can incorporate social distancing rewards to encourage safe and responsible behavior among users.
CategoryWorld
Stay-at-Home Flight Incentives
Thai Airways Encourages People to Stay at Home in a New Campaign
Airlines can explore flight incentive campaigns as a way to engage customers and encourage responsible behavior during crises like COVID-19.
CategoryTech
Crypto-Powered Augmented Reality Apps
The Triffic App Now Enables Users to Raise Funds for WHO
Disruptive Innovation Opportunity: The integration of cryptocurrency rewards and augmented reality technology in gaming can redefine the gaming experience, attracting new players…
CategoryLifestyle
Safety-Encouraging App Games
Zenly's Stay At Home Challenges Gamifies Social Distancing
The mobile app development industry can create apps that encourage safety among users through gamification and location-based features.
