Mobile apps are being deployed as a way to reward users for staying at home
Trend - Physical distancing is emphasized as essential during the COVID-19 outbreak and many brands are launching helpful and accessible tools that will motivate consumers to be more mindful in their interactions. Deployed in the form of mobile applications, these new apps and features track user location and send out rewards to those who remain at home.
Insight - As cabin fever sets in, consumers are finding it increasingly difficult to stay at home during the COVID-19 outbreak. Torn between a desire to go outside and knowledge of the safety concerns associated with doing so, many are looking to ease the tension while being socially responsible. This is often tied to a need to soothe feelings of restlessness, while daily routines are being accommodated to meet the demand of the current climate.
Insight - As cabin fever sets in, consumers are finding it increasingly difficult to stay at home during the COVID-19 outbreak. Torn between a desire to go outside and knowledge of the safety concerns associated with doing so, many are looking to ease the tension while being socially responsible. This is often tied to a need to soothe feelings of restlessness, while daily routines are being accommodated to meet the demand of the current climate.
Workshop Question - What incentive can your brand offer to get consumers through a difficult time?
Trend Themes
1. Geolocation Tracking - Mobile apps use geolocation tracking to monitor user location and deliver incentives for staying at home during the COVID-19 pandemic.
2. Blockchain-powered Incentives - Apps like Triffic incentivize users with cryptocurrency, utilizing blockchain technology to raise funds for COVID-19 response efforts.
3. Social Distancing Rewards - Smart mobility apps like Hytch Rewards offer cash incentives for users to stay at home during the pandemic, using location tracking to confirm compliance.
Industry Implications
1. Mobile Applications - Mobile applications are revolutionizing the way consumers remain mindful in their interactions and usage of their mobile devices in the age of COVID-19.
2. Blockchain - The use of blockchain technology is enabling greater innovation in incentives and rewards systems for users of relevant applications.
3. Smart Mobility - Smart mobility apps are being used as effective solutions to encourage social responsibility and promote safety during the pandemic.
