At a time when many restaurants, bars and taprooms have been forced to shut down, Other Half Brewing is uniting breweries to offer support for the hospitality industry during a time of crisis. More than 40 breweries will be brewing All Together IPA to bolster the sale of beer and businesses that are facing challenges because they have had to close their physical locations for public safety. Notably, All Together sets itself as a global beer collaboration, as the participating individual breweries will be putting their own stamp on a single recipe.
As New York's Other Half puts it, "#AllTogetherBeer invites any brewer, from any corner of the planet, to participate by providing the tools needed to make the beer at the lowest possible cost, including an open-source recipe, artwork, and name. In exchange, the collective asks that a portion of the proceeds go to supporting hospitality professionals in each brewery’s own community."
Image Credit: Other Half Brewing
What Makes This Trend Stand Out
- Supportive Collaboration
- The trend of breweries uniting to offer support for the hospitality industry during times of crisis presents opportunities for collaborative innovation and community-building.
- Global Beer Collaboration
- The rise of global beer collaborations, like the All Together IPA project, opens up opportunities for cross-cultural exchange and creativity within the brewing industry.
- Open-source Recipe Sharing
- The trend of sharing open-source beer recipes among breweries provides opportunities for knowledge-sharing, experimentation, and cost-saving measures.
Sectors Adopting This
- Brewing Industry
- The brewing industry can leverage supportive collaboration initiatives to foster innovation, strengthen community ties, and contribute to causes benefiting hospitality professionals.
- Hospitality Industry
- The hospitality industry can capitalize on the All Together IPA project and similar collaborations to generate additional revenue, support local communities, and cultivate unique experiences for customers.
- Open-source Collaboration Platforms
- Open-source collaboration platforms can emerge as disruptive tools for knowledge-sharing and cooperative innovation across various industries, including brewing and hospitality.
