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Pandemic Loneliness

Brands look to combat loneliness amidst the COVID-19 pandemic

Trend - With physical distancing measures preventing people from being able to go out and socialize as they once did, brands are looking to combat the worsening feelings of loneliness that people around the world are dealing with. Apps and services that bring people together remotely are able to aid in maintaining the mental health of consumers.

Insight - COVID-19's far-reaching impact is more than a physical threat, it has impacted everything from people's financial stability to their social habits. Prior to the pandemic, self-reported loneliness around the world was already on the rise--a fact that's worsened with physical distancing measures in place. Where before isolated individuals could at least leave the home in order to feel more connected to others, that's currently not an option. Thus, people struggling with loneliness are looking for ways to connect with others and are turning to brands that facilitate that process.
Workshop Question - How is your brand helping consumers navigate uncertainty and instability?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
96,141 Total Clicks
Date Range:
Mar 20 — Jun 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

App-Based Support Groups
App-Based Support Groups
The Lyf App is the World's Largest Virtual Support Group
During these extraordinary, lonely and isolating times, there is a huge need for help, support, compassion and connections. For the millions around the globe that need to connect with real people... MORE
Online Remote Worker Communities
Online Remote Worker Communities
'Open Studio' Supports Users Seeking Out Remote Work Positions
The increasing popularity of remote work positions is being supported more each day thanks to new solutions like the ‘Open Studio’ platform that aims to connect professionals to one... MORE
Pen Pal Campaigns
Pen Pal Campaigns
L.O.L. Surprise! is Helping Kids Connect While Social Distancing
Toy brand L.O.L. Surprise! is helping to foster friendships during a time where kids are spending time at home and are not attending school or regular playdates with friends. To prevent loneliness... MORE
Conversational Community Apps
Conversational Community Apps
The Breakfast App Connects People for Video Chats Over a Meal
Many people are now finding that spontaneous interactions have been taken out of their day and they’re longing for interactions with new people in a safe way—The Breakfast is an invite-only... MORE
Virtual Influencer Health Campaigns
Virtual Influencer Health Campaigns
The WHO Launched a Prevention Campaign with a Virtual Persona
The World Health Organization launched a prevention campaign for COVID-19 featuring a virtual influencer. The virtual influencer is named Knox Frost, and the virtual character was created by a... MORE
Distancing Video Chat Apps
Distancing Video Chat Apps
Froyo Party is an Anti-Loneliness App That Makes Real-Time Connections
Froyo Party is a video chat app that bills itself as the “anti-lonely app” and a helpful tool for people who are social distancing. With the app, users can virtually connect for the... MORE
Virtual Pride Events
Virtual Pride Events
The City of Toronto is Hosting an Online Pride Event for the Community
In light of social distancing regulations put forth by the COVID-19 pandemic, the City of Toronto has opted to move the Pride Parade online. Virtual Pride leverages technology as a platform in order... MORE

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