Category
Business
Assisted Conversion
Trend cluster
Category
Retail
Chatbots
AI chatbots in the retail space enhance customer service.
3.8
Trend score
Trend
What is the Retail Chatbots trend?
Retail Chatbots: Innovative technology in retail is increasingly popular as brands in this space compete with ecommerce, and chatbots are one piece of smart technology that these brands are integrating. These tools help personalize the customer experience, and help shoppers make purchase decisions faster.
Insight
The consumer insight behind the Retail Chatbots trend
For many consumers, the convenience of ecommerce has in many ways overshadowed the act of going into stores to purchase items. Now, managing purchase decisions over household needs and personal items is much easier because it can easily be done from the home. For brands that are looking to engage customers who have grown accustomed to this level of convenience, they'll have to replicate in-store some of the qualities that have made ecommerce so popular.
Trend themes
Themes within the Retail Chatbots trend
Three behaviours holding the trend together01
Retail Chatbots
Innovative technology in retail is increasingly popular as brands in this space compete with e-commerce, and chatbots are one piece of smart technology that these brands are integrating.
02
Augmented Reality Shopping
The technology to offer virtual try-ons for products is the new wave in customer interaction, this represents an entry point to a completely digitized retail experience.
03
Customer Service Chatbots
With phone lines backed up due to the pandemic, companies are turning to chatbots to handle customer inquiries. This technology offers a great opportunity to streamline the customer experience and dedicate more resources to high-level support.
Industry implications
What the Retail Chatbots trend means for industry
Where the trend changes the playbookFor
Retail Industry
Chatbots and augmented reality technology offer new ways to interact with customers, optimize inventory management and increase sales.
For
Financial Services Industry
Virtual assistants and automation technology provide a way to make banking processes more efficient and enhance the customer experience.
For
Hospitality Industry
Chatbots are proving to be effective for customer check-ins and reservations, room service and other types of in-hotel interactions.
Workshop question
How is your brand creating convenient purchase journeys for its customers?
Trend signals
Trend signals for Retail Chatbots
Trend score 3.8 out of 10, from popularity 61%, activity 43%, freshness 10%.
Popularity61%
Activity43%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Retail Chatbots trend
7 featured examples from Dec 11, 2018 to Oct 27, 2021CategoryBusiness
Phone-Shaped Product Displays
Salesforce's Display Helps Consumers Try on AR Sunglasses
The retail industry can leverage augmented reality try-on experiences to enhance customer engagement and drive online sales.
CategoryTech
Anti-Holding Customer Service Chatbots
David's Bridal Launched a Concierge Chatbot Named Zoey
Integrating chatbots into the retail industry can revolutionize customer service and streamline the purchasing process.
CategoryLifestyle
Facebook Messenger Food Ordering
Chipotle Mexican Grill Launches an Ordering System on Messenger
The implementation of chatbot ordering systems in the restaurant industry presents disruptive innovation opportunities to streamline ordering processes and enhance customer conven…
CategoryBusiness
Employee Voice Assistants
Walmart's Ask Sam Lets Employees Look Up Prices, Find Products & More
Implementing employee assistance voice technology in the retail industry can improve customer service and streamline operations.
CategoryBusiness
Finance-Focused Virtual Assistants
Wells Fargo's New Virtual Assistant Carries Out Banking Tasks
The finance industry is actively exploring and adopting new technologies to enhance customer experience, such as AI-powered virtual assistants like ‘Fargo’.
CategoryBusiness
Holographic Mall Concierges
Mall of America's High-Tech Concierge Offers Personalized Assistance
Retailers can enhance in-store customer experience by introducing mixed-reality concierge services that incorporate chatbot-avatars to provide personalized assistance.
CategoryBusiness
Virtual Assisting Bank Chatbots
Bank of America's Erica Chatbot Assists Users Through the Pandemic
Banking institutions can benefit from exploring and implementing new digital customer service technologies, such as chatbots.
