Category
Tech
Delegated Interfaces
Trend cluster
Category
Dedicated
Desktop
Companies are launching more apps specifically designed for desktop users.
1.3
Trend score
Trend
What is the Dedicated Desktop trend?
Dedicated Desktop: Companies are increasingly creating apps specifically designed to be used on a desktop, including apps for audio customization, social media, and organizational tools. The desktop-centric design empowers users with more functional capabilities when compared to their mobile counterparts.
Insight
The consumer insight behind the Dedicated Desktop trend
Shifting social norms and advancements in technology have led more consumers to work remotely, and as a result, consumers are prioritizing apps that feature more functionality than what streamlined mobile devices typically offer. Additionally, these apps are being released at a time when people are now required to be indoors and consequentially spend more time on their computers for work and recreation alike.
Trend themes
Themes within the Dedicated Desktop trend
Three behaviours holding the trend together01
Desktop-focused app development
Companies are designing more apps specifically for desktop users.
02
Increased integration with desktop platforms
Applications are becoming more integrated with desktop and web browsers.
03
Desktop audio customization platforms
Apps are being developed for audio customization specifically for desktop users.
Industry implications
What the Dedicated Desktop trend means for industry
Where the trend changes the playbookFor
Software Development
There is an opportunity for software developers to create more desktop-focused applications with increased functionality.
For
Communication Technology
Communication improving tech like messenger apps can be made more compatible with desktop devices.
For
Workplace Productivity
Productivity tools like organizational and audio customization apps can target desktop users.
Workshop question
How can your organization better offer more functional products and services?
Trend signals
Trend signals for Dedicated Desktop
Trend score 1.3 out of 10, from popularity 19%, activity 12%, freshness 9%.
Popularity19%
Activity12%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dedicated Desktop trend
4 featured examples from Apr 6 to Apr 29, 2020CategoryTech
Desktop-Friendly Audio Customization Platforms
Sonarworks Released SoundID Listen for Computers
Software developers can create innovative audio customization software for desktop computers.
CategorySocial Media
Desktop-Compatible Direct Messages
Instagram Makes Direct Messages Available for Desktop Users
Social media platforms can explore desktop messaging integration, enabling users to access their DMs across multiple devices.
CategoryTech
Dedicated Messenger App Releases
Facebook Launched a Desktop App Due to Increased Traffic
Social media companies can benefit from releasing dedicated messenger desktop apps due to increased desktop traffic.
CategoryTech
Desktop-Integrated Organizational Platforms
Todoist Updated the Organizational App with a Calendar
Productivity apps could benefit from integrating comprehensive calendar views for better task scheduling and management.
