Bakeries team up with local breweries to make the most of surplus bread
Trend - Bakeries and breweries are collaborating on bread-brewed beer created from leftover bread in an effort to curb food waste. This progression suggests an opportunity for brands to collaborate with unlikely partners in order to transform a surplus product into something new in solidarity with climate change efforts.
Insight - In light of pleas to the public from both activists and scientists from around the world to fight climate change, many environmentally-conscious consumers are looking for ways to reduce their carbon footprint. As a result, this demographic is participating in the circular economy through upcycled products. Not only does this extend the end of life of products, but it also conserves resources and energy--and the growing preference this type of production encourages brands to do their part.
Insight - In light of pleas to the public from both activists and scientists from around the world to fight climate change, many environmentally-conscious consumers are looking for ways to reduce their carbon footprint. As a result, this demographic is participating in the circular economy through upcycled products. Not only does this extend the end of life of products, but it also conserves resources and energy--and the growing preference this type of production encourages brands to do their part.
Workshop Question - How is your brand working to eliminate production surpluses and waste?
Trend Themes
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Circular Economy Collaboration — Brands are partnering with unlikely allies and repurposing surplus products in an effort to reduce their carbon footprint and participate in the circular economy.
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Food Waste Reduction — Breweries are addressing the issue of food waste by using edible leftovers from bakeries and turning them into beer.
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Planet-saving Beverages — Organic and eco-conscious craft ales offer consumers a sustainable alternative to traditional beers and support initiatives to reduce waste.
Industry Implications
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Food and Beverage — The food and beverage industry can take inspiration from these beer collaborations and look for ways to reduce food waste and participate in the circular economy.
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Sustainability — Businesses working to reduce their carbon footprint and participate in the circular economy can find inspiration in these eco-conscious craft ales.
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Marketing and Branding — By partnering with unlikely allies and creating sustainable initiatives, businesses can develop marketing strategies that resonate with consumers' environmental and social consciousness.
