Auditory Activation

Brands are launching sound-focused pop-ups that embrace experimentation

Implications - Brands are moving beyond aesthetically pleasing and Instagram-friendly activations and are instead embracing ambiguous sound effects as a multisensory marketing tool. The experimental nature of branded audio projects and events aims to fulfill Millennial and Gen Z desires for niche audio mediums like ASMR, which continue to gain prevalence as a growing cultural phenomenon.

Workshop Question - How can your brand use multisensory marketing as a tool to captivate your target demographic's emotions?
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
62,946 Total Clicks
Feb 18 - May 19
New and Hot
Tech
Featured Examples
Multi-Sensory Beehive Pop-Ups - Pandora Created a Gilded Hive for a New Jewelry Launch
SCORE 8.2
Hot 3,101 Clicks Pub: Mar 26, 18
Multi-Sensory Beehive Pop-Ups
Pandora Created a Gilded Hive for a New Jewelry Launch
For its new Pandora Shine jewelry launch, Danish jewelry brand Pandora created a multi-sensory pop-up space in Sydney. The temporary installation takes the form of a gilded beehive and mimics the... [More]
Car-Themed Musical Initiatives - Merceds-Benz x Remix Project Spotlights G-Class-Inspired Beats
SCORE 8.8
This Year and V. Hot 1,985 Clicks Pub: Oct 30, 18
Car-Themed Musical Initiatives
Merceds-Benz x Remix Project Spotlights G-Class-Inspired Beats
The Mercedes-Benz x The Remix Project partnership was celebrated at Toronto’s Only One Gallery art and event space on October 18th. “The Remix Project was created in order to help level... [More]
Playfully Interactive Music Pop-Ups - The Moog House of Electronicus Temporarily Opened in LA
SCORE 8.3
This Year and Hot 1,715 Clicks Pub: Feb 4, 19
Playfully Interactive Music Pop-Ups
The Moog House of Electronicus Temporarily Opened in LA
This music pop-up — located in Kim Sing Theater in Los Angeles’ Chinatown, gave individuals the opportunity to test out Moog’s synthesizers. The temporary store location was an incredibly... [More]
Music-Focused Interactive Marketing - Sonos' 'Song Stories' Series Brings Fans a Unique Experience
SCORE 4.6
Average 1,222 Clicks Pub: Feb 2, 18
Music-Focused Interactive Marketing
Sonos' 'Song Stories' Series Brings Fans a Unique Experience
The Sonos ‘Song Stories’ series shows the brand’s commitment to interactive marketing and customer experience. In December 2017, Sonos ran a pop-up event which involved musicians... [More]
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