SPF products are adopted into earlier stages of self-care routines
Trend - SPF-based products are no longer being prioritized among the final steps of an individuals' self-care routines alone, and are now being used in stages as early as cleansing--in order to enhance the effectiveness of the sun-protection being used.
Insight - As consumers become better educated on the many environmental factors that influence aging, the desire for multi-functional and performance-driven lifestyle products increases. By actively prioritizing protective and preventative options in their self-care routines, consumers feel freer and more at ease as they take part in outdoor activities.
Insight - As consumers become better educated on the many environmental factors that influence aging, the desire for multi-functional and performance-driven lifestyle products increases. By actively prioritizing protective and preventative options in their self-care routines, consumers feel freer and more at ease as they take part in outdoor activities.
Workshop Question - How could your brand better incorporate itself into its customers' self-care routines?
Trend Themes
1. Multi-functional Products - Consumers seek increasingly complex products that perform several functions at once to streamline their personal care routine.
2. Early-stage Protection - The push for preventative care leads to the incorporation of SPF protection at the earliest stages of personal care routines.
3. Luxury Sunscreen - Sunscreen products evolve to be more than just about protection, with luxurious formulations that make them more like personal care and cosmetic products.
Industry Implications
1. Personal Care - Incorporating preventive rather than reactive measures into personal care routines can drive innovation for multi-functional products that harness comprehensive skin care regimens.
2. Beauty - Opportunities arise for cosmetic and beauty companies to merge sun protection into their fashion-focused product lines by incorporating sunscreen as a base ingredient.
3. Outdoor - Outdoor brands can shift the perspective of sun protection devices from mechanisms of protection to overall health brands by justifying the need for early-stage sun protection for people in any environment.
