Pre-Protection

SPF products are adopted into earlier stages of self-care routines

Implications - SPF-based products are no longer being prioritized among the final steps of an individuals' self-care routines alone, and are now being used in stages as early as cleansing--in order to enhance the effectiveness of the sun-protection being used. Often used in conjunction with other SPF items, these preliminary steps come as protective and preventative self-care becomes an enormous priority for many consumers.

Workshop Question - How could your brand better incorporate itself into its customers' self-care routines?
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Sep 16 - May 19
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Luminous Vitamin C Serums - Lixir Vitamin C Paste is a Luxurious Serum That Protects and Corrects
SCORE 6.5
Warm 494 Clicks Pub: Jan 10, 18
Luminous Vitamin C Serums
Lixir Vitamin C Paste is a Luxurious Serum That Protects and Corrects
Lixir Vitamin C Paste is a thick high-powered serum designed to provide skin with a protective layer of ultra-hydration in the morning. In addition to reviving dull undertones, Lixir Vitamin C Paste... [More]
Pearlescent Liquid Sunscreens - Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
SCORE 5.9
This Year and Warm 594 Clicks Pub: Jul 4, 18
Pearlescent Liquid Sunscreens
Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
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SPF-Infused Cleansers - The Dr Russo Face Wash is a Pre-Sunscreen Treatment To Reduce Effects of UVA
SCORE 2
Untested 206 Clicks Pub: Sep 15, 16
SPF-Infused Cleansers
The Dr Russo Face Wash is a Pre-Sunscreen Treatment To Reduce Effects of UVA
Sun care is an important part of skincare routines because it can eliminate the look of fine lines, reduce wrinkles and help to maintain a youthful appearance longer which is why Dr Russo has put... [More]
Priming Sunscreen Serums - Tom Ford's Face Protect Broad Spectrum SPF 50 is Antioxidant-Rich
SCORE 3.6
This Year and Mild 140 Clicks Pub: May 29, 18
Priming Sunscreen Serums
Tom Ford's Face Protect Broad Spectrum SPF 50 is Antioxidant-Rich
Tom Ford’s Face Protect Broad Spectrum SPF 50 is a new sun care product that is said to be soothing, antioxidant-rich, non-irritating, lightweight and fast-absorbing, helping to provide “... [More]
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