Cryptocurrency and beverage industries collaborate on branding
Implications - Brands in the beverage industry are taking inspiration from, or working with those specializing in cryptocurrencies, to produce branding for their products or designs for their retail spaces. Whether purely through aesthetics or incorporated in functionality, the merging of these unlikely industries reveals the potential for how brands can cross-collaborate in seemingly unrelated areas.
Workshop Question - Consider an unlikely industry your brand could collaborate with.
Trend Themes
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Crypto-branding Collaboration — Beverage brands are collaborating with those working in cryptocurrencies to produce innovative branding for new products and designs for retail spaces.
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Age-verifying Cryptobeverage Dispensers — Vending machines that dispense age-verified, blockchain-based cryptobeverages are a potential disruptive innovation in the retail industry.
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Financially-oriented Craft Beer Pubs — Craft beer brands may explore the financial technology sector for potential costumer-engagement opportunities.
Industry Implications
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Food and Beverage — Innovative collaborative branding and age-verified vending machines join a growing trend in the food and beverage industry to increase customer engagement, target unconventional demographics and cater to technological advancements.
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Retail and Hospitality — The implementation of cryptocurrency and blockchain in beverage vending machines and cashless transaction systems builds off existing trends in the retail and hospitality sector, such as self-checkout and mobile payment services.
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Financial Technology — Intersecting with both the food and beverage industry and the retail and hospitality sector, financial technology offers new methods of customer engagement and transaction processing for companies looking to innovate and differentiate themselves in a saturated market.
