Trend cluster
Category

Pet Preferred
Home

Pet and human needs stand equal ground in the home design process.

Pet-Friendly Modern ApartmentsFeline-Friendly Tiny HomesDog House-Incorporated KitchensAccessible Pet-Focused Homes

Trend

What is the Pet Preferred Home trend?

Pet Preferred Home: Increasingly, homeowners and design firms are building spaces that incorporate pet-centric design features. More than simply creating fun playscapes for pets, these designs consider the needs of the pet themselves and incorporates that into the overall design and layout of the home.

Insight

The consumer insight behind the Pet Preferred Home trend

Thanks to the increasing humanization of pets that's accelerated over the past few decades, many pet owners now see their pets as a major part of their family, given similar consideration and prioritization as any other family member. This has influenced this group to increase spending in the pet category, especially when it comes to catering to their pets on a bigger scale.

Trend themes

Themes within the Pet Preferred Home trend

Three behaviours holding the trend together
01

Pet-Centric Home Design

Increasingly, homeowners and design firms are building spaces that incorporate pet-centric design features.

02

Humanization of Pets

More than simply creating fun playscapes for pets, these designs consider the needs of the pet themselves and incorporates that into the overall design and layout of the home.

03

Mobile Living with Pets

This trend involves catering to the needs of pets while living a mobile lifestyle, without compromising on the comfort of the pets.

Industry implications

What the Pet Preferred Home trend means for industry

Where the trend changes the playbook
For

Architecture and Design

This field is responsible for creating innovative spaces that meet the needs of homeowner and pets.

For

Pet Care Industry

This industry is driven by the increasing trend of humanization of pets and the rise in pet ownership, leading to a growing demand for products and services catering to pet needs.

For

Mobile Living Industry

This industry is responsible for creating innovative mobile homes and spaces that cater to the need of pets and their owners while living a mobile lifestyle.

Workshop question

How can you be more thoughtful in your design aesthetics? What consumer sentiment can you connect with?

Trend signals

Trend signals for Pet Preferred Home

Trend score 5.1 out of 10, from popularity 60%, activity 84%, freshness 8%.

Popularity60%
Activity84%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific