Unlikely brands release special edition cosmetics
Trend - Capitalizing on their respective fan-bases, brands that are generally unrelated to the cosmetics industry are releasing makeup. As beauty becomes more competitive and saturated as an industry, this is an example of how brands are using their competitive edge to get ahead.
Insight - Many Millenials and Gen Z consumers utilize social media platforms to build their brand and communicate their identity to others. Often, unique experiences and products are inserted as part of this narrative. Since users sometimes use their purchases as part of their content, a demand is created for more unique and hyper-targeted offerings that will help consumers tangibly express themselves.
Insight - Many Millenials and Gen Z consumers utilize social media platforms to build their brand and communicate their identity to others. Often, unique experiences and products are inserted as part of this narrative. Since users sometimes use their purchases as part of their content, a demand is created for more unique and hyper-targeted offerings that will help consumers tangibly express themselves.
Workshop Question - What's an adjacent brand that your customers are obsessed with? How you could capitalize on that crossover?
Trend Themes
1. Cosmetic Crossover - More and more companies from diverse industries are entering the cosmetics market with unique experiences and products that cater to Millennials and Gen Z consumers.
2. Hyper-targeted Offerings - A growing demand for unique and hyper-targeted offerings is being driven by younger consumers using their purchases as part of their content to express themselves.
3. Themed Collections - More cosmetic companies are collaborating with celebrities, music bands and franchised brands to produce themed collections that promote self-expression, creativity, and individuality.
Industry Implications
1. Beauty Industry - It's a no brainer, as the beauty industry is being disrupted by new brands and products from unrelated industries.
2. Fashion Industry - Fashion and beauty being closely interlinked, fashion retailers and clothing lines are foraying into cosmetic products with disruptive new offers.
3. Social Media Marketing - As consumers increasingly use social media platforms to communicate their identity, there is room for companies to make disruptive innovations in social media marketing of cosmetic products.
