Cosmetic Crossover

Unlikely brands release special edition cosmetics

Implications - Capitalizing on their respective fan-bases, brands that are generally unrelated to the cosmetics industry are releasing makeup. As beauty becomes more competitive and saturated as an industry, this is an examples of brands using their competitive edge to get ahead. Many young consumers see the products they own as an extension and expression of themselves, so the receptiveness to collaborations like these is unsurprising.

Workshop Question - What's an adjacent brand that your customers are obsessed with? How you could capitalize on that crossover?
SCORE 6.4
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62,196 Total Clicks
May 18 - May 19
This Quarter and Average
FashionMarketingCosmeticsBranding
Featured Examples
Crayon-Inspired Cosmetics - The Crayola Beauty Makeup Range is Exclusively Sold Through ASOS
SCORE 8.3
Hot 11,020 Clicks Pub: May 30, 18
Crayon-Inspired Cosmetics
The Crayola Beauty Makeup Range is Exclusively Sold Through ASOS
The soon-to-launch Millennial-targeted Crayola Beauty makeup range is set to be available exclusively through online fashion and beauty retailer ASOS. 58 products will be unveiled with the release... [More]
Frappuccino-Inspired Lipstick Sets - Starbucks' S’mores Sip Kit Celebrates the S’mores Frappuccino
SCORE 7.6
This Quarter and Hot 438 Clicks Pub: May 1, 19
Frappuccino-Inspired Lipstick Sets
Starbucks' S’mores Sip Kit Celebrates the S’mores Frappuccino
Now that the S’mores Frappuccino has officially returned to Starbucks, the brand is helping fans celebrate their love of the beverage with a set of lip products it has dubbed the S’mores Sip Kit.... [More]
Warrior-Inspired Lipsticks - The Wu-Tang x Milk Makeup Lip Products are Touted as "Lip Armor"
SCORE 3.9
This Year and Mild 100 Clicks Pub: Nov 3, 18
Warrior-Inspired Lipsticks
The Wu-Tang x Milk Makeup Lip Products are Touted as "Lip Armor"
Milk Makeup teamed up with a legendary hip-hop group to create an eight-piece Wu-Tang x Milk Makeup Lip Color Collection and a lavish $75 24K makeup mirror oinn the shape of the iconic Wu-Tang “... [More]
Glossy Lip Pencils - POPSUGAR Beauty Has Added Sweet Stx Glossy Pencils to Its Range
SCORE 3.5
This Quarter and Mild 36 Clicks Pub: May 1, 19
Glossy Lip Pencils
POPSUGAR Beauty Has Added Sweet Stx Glossy Pencils to Its Range
POPSUGAR Beauty has updated its popular range of Sweet Stx chubby lip pencils with the addition of the Sweet Stx Glossy range, which provides consumers with just the right amount of neutral pigment,... [More]
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