Adventurous Nightlife

Traditional nightlife experiences evolve into adventurous activities

Implications - Taking experiential activities to the next level, clubs and nightlife organizers are integrating outside-the-box, alternatives to push party-goers outside their comfort zones. Transforming typical dance parties into underwater excursions and paint fights, these examples not only speak to the prioritization of experiences and memorable moments, but the desire for excursions that push the boundaries of consumers’s day-to-day routines.

Workshop Question - How can you elevate the level of excitement that your consumer has with your products and services? What element of adventure could you integrate?
SCORE 7.3
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49,439 Total Clicks
Nov 16 - May 19
This Month and Mild
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Featured Examples
Multi-Purpose Entertainment Spaces - The Rec Room is Toronto's One-Stop-Shop for Games, Eats & More
SCORE 6.9
This Quarter and Warm 435 Clicks Pub: Mar 21, 19
Multi-Purpose Entertainment Spaces
The Rec Room is Toronto's One-Stop-Shop for Games, Eats & More
Multi-purpose entertainment venues usually draw in a crowd based on the experiences they offer. The environment is quite uplifting and intoxicating as people are enjoying, exploring and generally... [More]
Branded Phone-Free Parties - Desperados' Event Invited People to Trade Their Phone for Beer & Dance
SCORE 7.9
This Month and Hot 222 Clicks Pub: Apr 17, 19
Branded Phone-Free Parties
Desperados' Event Invited People to Trade Their Phone for Beer & Dance
Over the course of a year, a series of Desperados events will be introduced as part of a crowdsourcing experiment called ‘Epic Parties Imagined by You.’ The first party brought an idea... [More]
Zero-Gravity Music Festivals - Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
SCORE 5
Average 689 Clicks Pub: Nov 21, 16
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
The Desperados Bass Drop experiment is a micro-music festival that brought EDM’s celebrated bass drop to new heights—literally. The experiment was the first-ever music festival to be... [More]
Immersive Underwater Parties - Desperados Made the World's Deepest Dance Floor & an Underwater Party
SCORE 6.7
This Year and Warm 392 Clicks Pub: Sep 20, 18
Immersive Underwater Parties
Desperados Made the World's Deepest Dance Floor & an Underwater Party
Desperados created an underwater party in “the world’s deepest pool,” which went down to 42 meters and contained more than four million liters of water. Hundreds of people were... [More]
Mess-Proof Parties - Desperados Created the Ultimate House Party That Needed No Cleanup
SCORE 6
This Month and Warm 68 Clicks Pub: Apr 30, 19
Mess-Proof Parties
Desperados Created the Ultimate House Party That Needed No Cleanup
As part of its ongoing series of Epic Parties Imagined by You, Desperados is creating the wildest party ideas that people can dream up—and its newest one was the ultimate house party, or the “... [More]
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