Sensory Psychedelia

Whimsical pop-ups captivate audiences with nostalgic visuals

Implications - Engaging Millennial and Gen-Z consumers, brands are launching psychedelic activations that pay tribute to the music and the youth cultures associated with it. These pop-ups bring fantastical themes to life with immersive spatial design and tech, while harnessing nostalgia’s power as an emotive marketing tool.

Workshop Question - How can your brand incorporate sensory elements into its marketing strategy in an effort to engage consumers?
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
97,184 Total Clicks
Apr 18 - May 19
This Month and Warm
MarketingBusinessRetail
Featured Examples
Party-Inspired Retail Spaces - Bangkok's What-The-Forest Club Engages Shoppers with AR Tech
SCORE 8.1
Hot 7,248 Clicks Pub: Apr 5, 18
Party-Inspired Retail Spaces
Bangkok's What-The-Forest Club Engages Shoppers with AR Tech
The WTF (What-The-Forest) Club retail space designed by B U G Studio in Bangkok, Thailand is described as an “Instagrammer’s playground,” as it boasts highly photographic design... [More]
Psychedelia-Inspired Clothing Pop-Ups - Dries Van Noten Celebrates Its SS19 with Verner Panton's Art
SCORE 9.1
This Quarter and V. Hot 3,024 Clicks Pub: Mar 7, 19
Psychedelia-Inspired Clothing Pop-Ups
Dries Van Noten Celebrates Its SS19 with Verner Panton's Art
Luxe label Dries Van Noten’s clothing pop-up at Opening Ceremony Los Angeles boasts psychedelic undertones. The activation is celebrating the high fashion label’s recently debuted Spring/... [More]
Precious Perfume Pop-Ups - The Cartier Parfums Pop-Up Celebrates a Diamond-Inspired Fragrance
SCORE 7.6
This Year and Hot 2,356 Clicks Pub: Oct 18, 18
Precious Perfume Pop-Ups
The Cartier Parfums Pop-Up Celebrates a Diamond-Inspired Fragrance
The first-ever Cartier Parfums pop-up has been launched in New York in celebration of the launch of Carat, the brand’s new perfume inspired by diamonds. Upon entering the perfume pop-up,... [More]
Musician-Honoring AR Exhibits - The New York Times is Presenting a David Bowie Exhibit Through AR
SCORE 4.5
Average 377 Clicks Pub: Apr 5, 18
Musician-Honoring AR Exhibits
The New York Times is Presenting a David Bowie Exhibit Through AR
The New York Times’ David Bowie exhibit is brought to one’s phone via The New York Times app. After testing out augmented reality frameworks for digital experiences that were focused on... [More]
Immersive Singer Activations - The Billie Eilish Experience is a Shoppable Pop-Up with Spotify
SCORE 6.7
This Month and Warm 108 Clicks Pub: Apr 26, 19
Immersive Singer Activations
The Billie Eilish Experience is a Shoppable Pop-Up with Spotify
The Billie Eilish Experience was an immersive and shoppable event hosted by the breakout singer and Spotify earlier this month. Opened in the heart of Downtown Los Angeles, the pop-up featured... [More]
Quantcast