The Billie Eilish Experience was an immersive and shoppable event hosted by the breakout singer and Spotify earlier this month. Opened in the heart of Downtown Los Angeles, the pop-up featured exclusive merchandise in collaboration with merch drop platform NTWRK that was sold for one weekend only.
The goth pop superstar is most famous for her breakout album When We All Fall Asleep, Where Do We Go and has gained attention for her expressive videos, fearless style and raw musical talent. The Billie Eilish Experience with Spotify took fans on an immersive journey of the signer's sound and aesthetic and consisted of rooms inspired by the emotion behind her 14 songs.
These songs we explored through "smell, texture, colors, temperature and of course, music" with an activation that was both sensory and social media-friendly.
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