Social Tree

Activists advocate for ecology by humanizing trees across digital platforms

Implications - Brands are engaging consumers with the topic of reforestation by giving trees the communication tools to send a message. Through launching immersive storytelling marketing campaigns that tap both innovative and traditional methods of interaction, companies are able to give voice to nature and advocate for ecology in new ways. Not only does the advocacy assume an entertaining quality, but it also speaks more directly to the digital habits of the modern consumer.

Workshop Question - How can your brand utilize social media to advocate for ecology?
SCORE 7.8
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Activity
Freshness
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23,529 Total Clicks
Nov 18 - May 19
This Week and Warm
EcoSocial GoodActivismSocial Media
Featured Examples
Engaging Secret Tree Messages - The NYC Parks Department Collaborates with Artist Katie Holten
SCORE 7.3
This Quarter and Warm 980 Clicks Pub: Mar 13, 19
Engaging Secret Tree Messages
The NYC Parks Department Collaborates with Artist Katie Holten
Artist Katie Holten became known for her mysterious tree messages back in 2015 when she developed a ‘Tree Alphabet’ and used it to write a book. Now, however, the creative is taking her... [More]
Tree Lover Dating Apps - Husqvarna's Timber App Matches Individuals with Beautiful Trees
SCORE 8.5
This Quarter and Hot 1,050 Clicks Pub: Feb 14, 19
Tree Lover Dating Apps
Husqvarna's Timber App Matches Individuals with Beautiful Trees
Dating applications are a 21st-century phenomenon and there have been many variations — from ones that match you with individuals based on food preferences to ones that encourage and empower women... [More]
Augmented Educational Posters - Yorkshire Tea's Educational Campaign Shows the Importance of Trees
SCORE 6.9
This Year and Warm 513 Clicks Pub: Nov 15, 18
Augmented Educational Posters
Yorkshire Tea's Educational Campaign Shows the Importance of Trees
In partnership with The Woodland Trust, Yorkshire Tea has planted more than 400,000 saplings in UK school grounds and to share its mission behind the initiative, the popular UK tea brand launched an... [More]
Social Media-Savvy Tree-Planting Campaigns - tentree's Earth Day Initiative is Promoted on Instagram
SCORE 7
This Week and Warm 157 Clicks Pub: May 2, 19
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
A socially focused tree-planting campaign was launched for Earth Day 2019 by tentree. The clothing company has become widely recognized for its commitment to sustainability as it plants 10 trees for... [More]
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