What is the trend of cake-inspired beverages?

The rise of cake-inspired beverages, like Starbucks' Tiramisu Frappuccino, presents an opportunity for beverage companies to explore new flavor profiles and textures.

What is the trend of convenient dessert alternatives?

The development of blended dessert drinks, such as the Classic Tiramisu Frappuccino, opens up possibilities for businesses to offer consumers a convenient way to enjoy decadent desserts on the go.

What is the trend of cross-category hybrids?

The emergence of drink-dessert hybrids, like the Classic Tiramisu Frappuccino, indicates a potential for innovation in blending various food and beverage categories to create unique and indulgent products.

What are the implications for the beverage industry?

The introduction of cake-soaked beverages, like Starbucks' Tiramisu Frappuccino, creates opportunities for beverage companies to create innovative, dessert-inspired drinks.

What are the implications for the dessert industry?

The popularity of blended dessert drinks, such as the Classic Tiramisu Frappuccino, opens up possibilities for dessert companies to expand their offerings and cater to on-the-go consumers.

What are the implications for the food and beverage industry?

The trend of combining cakes and beverages, as seen in the Classic Tiramisu Frappuccino, presents opportunities for businesses in the food and beverage industry to create unique and exciting cross-category products.

Coffee-Soaked Cake Drinks : Tiramisu Frappuccino

Starbucks' Tiramisu Frappuccino Integrates Rich Textures

Laura McQuarrie — April 11, 2019 — Lifestyle

References: starbucks.co.jp & brandeating

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Starbucks Japan previously introduced some tiramisu-themed Frappuccino products before but its newest offering, the Classic Tiramisu Frappuccino, takes the cake as more like a drink-dessert hybrid. The Classic Tiramisu Frappuccino is served with an extra-wide straw, due to the fact that the decadent drink features sponge cake soaked in coffee, a blended custard base, plus mascarpone cheese and egg. The decadent drink is all topped off with a serving of whipped cream and dusted with dark chocolate powder.

The richly textured, blended Classic Tiramisu Frappuccino beverage from Starbucks Japan offers a convenient way for consumers to get a taste for tiramisu on the run without having to order a slice that's best eaten with a utensil.

Trend Themes

Cake-inspired Beverages — The rise of cake-inspired beverages, like Starbucks' Tiramisu Frappuccino, presents an opportunity for beverage companies to explore new flavor profiles and textures.
Convenient Dessert Alternatives — The development of blended dessert drinks, such as the Classic Tiramisu Frappuccino, opens up possibilities for businesses to offer consumers a convenient way to enjoy decadent desserts on the go.
Cross-category Hybrids — The emergence of drink-dessert hybrids, like the Classic Tiramisu Frappuccino, indicates a potential for innovation in blending various food and beverage categories to create unique and indulgent products.

Industry Implications

Beverage — The introduction of cake-soaked beverages, like Starbucks' Tiramisu Frappuccino, creates opportunities for beverage companies to create innovative, dessert-inspired drinks.
Dessert — The popularity of blended dessert drinks, such as the Classic Tiramisu Frappuccino, opens up possibilities for dessert companies to expand their offerings and cater to on-the-go consumers.
Food and Beverage — The trend of combining cakes and beverages, as seen in the Classic Tiramisu Frappuccino, presents opportunities for businesses in the food and beverage industry to create unique and exciting cross-category products.

1.7

Score

Popularity

Activity

Freshness