Category
Business
Assisted Conversion
Trend cluster
Category
Digital
Verification
Digital age verification uses technology to create ease of access.
3.9
Trend score
Trend
What is the Digital Verification trend?
Digital Verification: Trends - As the digital transformation permeates throughout society, traditionally manual processes like age verification are seeing a digital revolution. Digital age verification powered by technologies such as blockchain and facial recognition make age-restricted items easier to access without posing risk to minors.
Insight
The consumer insight behind the Digital Verification trend
The proliferation of DTC platforms has created higher consumer expectations around convenience. Digital-era consumers expect near-constant access to the services and products they use because they've been granted near-constant access to almost everything else--information, entertainment, a look into other people's lives--via digital channels.
Trend themes
Themes within the Digital Verification trend
Three behaviours holding the trend together01
Digital Age Verification
The proliferation of DTC platforms has created higher consumer expectations around convenience, which extends to traditionally manual processes like age verification, leading to a digital age verification revolution.
02
Blockchain-Based Identity Verification
The introduction of blockchain-based identity verification systems like Civic Pay and Passbase enable real-time verification of user identities and age, helping to minimize errors and prevent minors from access to age-restricted products.
03
Real-Time Photo ID Verification
SecureKey's real-time authentication and verification capabilities when combined with Onfido's AI-driven physical document verification creates new opportunities to streamline the identification process, with Passbase leveraging facial comparison, identity documents, and ID authenticity check using forensic-level forgery and counterfeit detection.
Industry implications
What the Digital Verification trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can leverage digital age verification and facial recognition technology to streamline checkout and provide quick access to age-restricted items.
For
Hospitality
Hospitality industries can utilize blockchain-based identity verification platforms for age and identity verification to streamline access and build consumer trust.
For
Fintech
Fintech can leverage real-time photo ID verification technology to implement secure identity verification protocols and reduce fraud.
Workshop question
Brainstorm what an offering that leverages digital age-verification would look like.
Trend signals
Trend signals for Digital Verification
Trend score 3.9 out of 10, from popularity 65%, activity 43%, freshness 9%.
Popularity65%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digital Verification trend
7 featured examples from Nov 16, 2017 to Apr 1, 2020CategoryLifestyle
Blockchain Beer Dispensers
Civic Has Debuted the World’s First 'Cryptobeer' Vending machine
The introduction of cryptobeer vending machines presents disruptive innovation opportunities for the beverage dispensing industry by leveraging blockchain technology for age verif…
CategoryLifestyle
Age-Restricted Vending Machines
The Blockchain-Based Civic Pay Platform Verifies Identity & Age
Disruptive innovation opportunity: Revolutionize the vending machine industry by introducing age verification capabilities through blockchain technology, expanding the range of pr…
CategoryMarketing
Home-Sharing-Specific Verification Platforms
GUARDHOG Debuts SUPERHOG in a Bid for Better Security
The home-sharing industry can benefit from verification platforms that increase security and transparency.
CategoryTech
Digital ID Apps
The Deltic Group and Yoti are Streamling the Entry Process to Bars and Clubs
The integration of digital ID apps in bars and clubs improves the customer experience and helps in age verification.
CategoryTech
Facial Recognition Checkout Stations
Self-Service Tills Can Now Confirm a Customer's ID with Yoti
Retail stores looking to streamline checkout processes and reduce waiting times for customers.
CategoryPop Culture
Bank-Level User Verification Platforms
Passbase is a Simple Tool for Website and App Developers
E-commerce businesses can benefit from integrating user verification platforms to improve security and reduce fraud on their platforms.
CategoryBusiness
Real-Time Photo ID Verification
SecureKey & Onfido Team Up to Streamline the Verification Process
The incorporation of real-time photo ID verification with AI technology has disrupted traditional identity verification and is providing a simpler and more secure process.
