NARS's Seasonal Makeup Range is "Spiked with Color, Studded with Style"
Laura McQuarrie — October 17, 2018 — Fashion
References: narscosmetics & cosmeticsbusiness
NARS' limited-edition Holiday 2018 range approaches holiday cosmetics in an unconventional way, as the collection celebrates the anti-establishment movement of the 70s. This influence can be seen on the makeup products and their packaging, which includes studded details that reference the way punk accessories, jackets and shoes are commonly adorned.
While the Riot Velvet Matte Lip Pencil Set comes in a makeup bag that's decorated with safety pin motifs, the Scandal Eyeshadow Palette shares bold cool-toned shades with names like 'Break It Up,' 'Stage Dive' and 'Moshpit.'
To help beauty lovers count down the days until Christmas in style, NARS also included the Uncensored Advent Calendar in its Holiday 2018 collection, which includes a selection of 24 products like lip pencils, blush, concealers and brushes.
While the Riot Velvet Matte Lip Pencil Set comes in a makeup bag that's decorated with safety pin motifs, the Scandal Eyeshadow Palette shares bold cool-toned shades with names like 'Break It Up,' 'Stage Dive' and 'Moshpit.'
To help beauty lovers count down the days until Christmas in style, NARS also included the Uncensored Advent Calendar in its Holiday 2018 collection, which includes a selection of 24 products like lip pencils, blush, concealers and brushes.
Trend Themes
1. Punk-inspired Makeup Collections - The anti-establishment culture of the 1970s is inspiring makeup ranges, creating opportunities for cosmetic companies to target consumers who embrace punk culture and style.
2. Bold and Edgy Product Packaging - Innovative, eye-catching packaging featuring punk-inspired details, such as safety pin motifs and studded embellishments, can disrupt the cosmetics industry and appeal to younger, trend-conscious consumers.
3. Advent Calendars for Makeup Lovers - Beauty products in advent calendars are becoming increasingly popular during the holiday season, providing opportunities for cosmetics companies to create unique, desirable collections in order to win the festive purchasing rush.
Industry Implications
1. Cosmetics - Cosmetics companies can invest in creating punk-inspired makeup collections that appeal to consumers who embrace the anti-establishment culture of the 1970s.
2. Fashion - Fashion businesses can endeavour to develop innovative, punk-inspired product packaging to appeal to younger, trend-conscious consumers.
3. Gifting - Companies that produce limited-time cosmetics collections, such as advent calendars, can benefit in brand exposure by winning the festive purchasing rush.
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